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What I offer

CDP introduction

CDP introduction

It is about making the company future proof by improving MarTech capabilites and introducing single customer view across portfolio of brands.

Experiences

Digital Director, AmRest

Digital Director, AmRest

Leading digital commerce, 3rd party food platfroms cooperation, customer care, MarTech, data science, customer insights and digital analytics.
KFC, PizzaHut, Starbucks, BurgerKing, SushiShop, La Tagliatella, BlueFrog, Bacoa,

Digital Director, Coca-Cola Hellenic

Digital Director, Coca-Cola Hellenic

Led Digital and eCommerce - digital commerce strategy and joint business planning with KAs; retail media; shopper research and shopper marketing; portfolio mngt; P&L resp.

Commercial Leadership Manager, Coca-Cola Company

Commercial Leadership Manager, Coca-Cola Company

Leveraged strategic business opportunities, developed, and implemented action plans to unlock them i.e.
• channels (i.e., eCommerce, eB2B, Horeca)
• customers and categories (field of play, vitamin water route to market)
• consumption occasions (“mixing” and “at work”)

Marketing Manager, Coca-Cola Company

Marketing Manager, Coca-Cola Company

Developed and implemented long term strategies across portfolio of brands (Coke, Fanta, Sprite, Burn, Powerade); brand assets creation and commercialization; communication; customer retention; retail media; digital marketing, customer promotions; customer experiance, RGM, sponsorships;

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Skills (/)
  • i.e. Research
  • i.e. Branding
  • Marketing strategy and execution
  • Ecommerce
  • Digital Marketing
  • Leadership and people development
  • Retail Media and JBPs
  • Business models innovations
  •  ...show more
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Contact us

Ready to reshape the future of work?