Director FB & Microsoft
Award winning strategist
Trustee Sailing Club
RYA Day Skipper
What I'm working on
Commercial Consultant - Mews Systems, B2B SaaS
B2B SaaS - hotel technology, EU HQ, 200 people. Evaluation of their sales model and commercial plan. People: up-skilling of existing teams, org design, hiring, introduction to recruiters and talent. Plan to build out a product marketing and monetisation function. Won Series B £33m Battery/Notion.
Board Advisor - Chrome Productions
Four year business planning, financial reporting and forecasting. Annual and quarterly OKRs, milestone planning. Org design, people planning and compensation. Marketing events for demand generation. Market entry USA and Germany. New lines of business and new clients VR, Ford EV.
Partner strategy - AND Digital Series A BGF
Developed the tech partner strategy working with the CTO and CCO. Provided a partner model for growth and an execution model with AWS and Azure. Provided a workflow for process optimisation and talent plan. Landed 8 case studies up-skilling 76 engineers.
Board Member - Goldstein Music
Worked with the CEO on the sales expansion strategy in the original music ecosystem, a licensing model, operational growth and people planning. Generated 85% YoY revenue growth including clients such as Amazon Audible, Adidas, Starbucks.
Developed a new business unit for digital sound branding.
ESG Strategy for Storyful and Dow Jones
Go to market planning across the European ESG marketplace. Identified competitors and positioning, the ideal buyer segments and intelligence requirements for key personas. Market gap analysis in social and governance reporting. AI opportunities for product and business growth. Capability planning.
Board Advisor - Skoot Ride MaaS app
Provided a business planning model, competitive market analysis and scalability through new growth regions aligned to consumer behaviour - APAC, with connection to VCs. In the process of developing a commercial growth model for B2B (subscription) and B2C (advertising).
Experience & achievements
Regional Lead - Adobe
Transitioned to a SaaS company, redesigned the go to market approach, increasing revenue by 46% YoY. Drove digital transformation within WPP globally (130,000 employees across 100 markets) and its enterprise clients such as Ford, BT, Barclays, L'Oreal, GSK, Unilever and Vodafone.
Global Director - Facebook
Part of the first global program at Facebook aimed at agency partners and enterprises, taking the company through its IPO in 2012. Built a remote global team, generating in excess of $400m annual revenue, up 58% YoY. Managed and motivated in a high growth environment.
Global Director Agencies - Microsoft
Devised, implemented and scaled the first global alliance and business marketing program at Microsoft, working with Mindshare Global (WPP) to prove out the model. Responsible for $120m annual revenue, up 20% against market growth of 6%, winning contracts with Unilever, Nestle, HSBC, Ford and Nike.
Commercial Director - News International
Responsible for £100m+ annual revenues driving 6% year on year growth (4% target), 25 people. Managed all aspects of operational management and editorial relationships including Michael Gove, Managing Editor.
Head of Strategy - Microsoft and News Corp (The Times)
Award winning strategist. Overhauled the commercial strategy in both companies to grow revenue and share in the UK through data, insights, monetization, selling audiences over platforms, creative solutions and moving upstream to target CEOs.