Providing marketing and communication input and oversight as a non executive director on the board of an established Foundation in the education sector, focusing on youth upliftment through tech based maths and data training.
Marketing Operating Model
Audited the marketing function of a multinational business unit and developed a full operating model, as a base for effective planning and execution.
The focus was on creating efficiencies, building in missing components, defining shared objectives and appropriate metrics for growth.
Marketing Agency Pitch and Onboarding
External assessment of the organisation's marketing need, identification of appropriate Agency options, management of 3 phased pitch, and successful onboarding of the winning Agency.
Marketing Executive Education
Executive MBA lecture topics have included:
'Strategic Insight in Business Decision Making'
'Creating Sustainable Value'
'Creating Societal Value while Building Global Brands'
Developed and delivered marketing training programs:
'Insights to Marketing Action'
'Marketing for Growth'
New Market Assessment
Market feasibility assessments for new product launches, conducted in Africa and Middle East.
Marketing Strategy & Brand Planning
Extensive and repeat experience in development of evidence-led strategies and horizon view brand plans.