Growth Marketer (Startup)
Design Thinking Expert
Paid Media Manager
What I'm working on
Growth Marketing Agency
ThePlay is my personal brand where I manage my freelance works. In 2022 I am planning to develop the project further into a SaaS service. Initially, in 2021 the brand was focused on gaming only.
Experience & achievements
Head of Marketing / Esports Startup
Working as a Head of Marketing for an Italian Startup (Hardware Gaming:). Overviewing and executing SEO, PPC, Branding strategy. In charge of the marketing team for 2 years, I made formal and informal partnerships with F1 racers + gamers:
- Sergio Perez
- Lando Norris
Paid Media Executive / PHD-OMD
PHD - Omnicom media group in Barcelona (Spain)
Responsibilities as Paid Media Executive:
- Clients: Bayer + AUDI + IESE Business
- Campaign manager on Google Ads, Facebook Ads, Linkedin Ads, Google 360
- Planning, Setting up new campaigns, maintaining and optimizing them;
Account Strategist / Facebook
Working for Facebook (HQ, EMEA) through Accenture. Recommendations provided to Marketing Agencies.
- Creative strategy to improve ROI on audiences and creatives
- Dealing with Cross-functional teams.
Account Strategist / Google
Google Ads Account Strategist - European HQ, Dublin.
• Consulting advertising agencies: creating, maintaining and optimizing campaigns
• Delivering the optimal advertising solution providing strategic advice to improve performance
Paid Media Freelancer / Top Irish Brands
Working as a Paid Media Manager Freelancer for a wide range of brands in the Irish market since 2017:
- Manhattan Popcorn
Brand Manager Assistant / Bacardi Ltd.
Brand Manager Assistant. White spirits and premium brands category (Grey Goose Vodka, Bombay Sapphire Gin, 42 Below Vodka, Patron Tequila):
• planning, implementing and supervising advertising campaigns;
• digital promotion and traditional advertising