About me
I am...
Data privacy expert
Customer experience pro
C-level advisor
Keynote speaker
VP and Privacy Lead at The Content Advisory and the founder of Zero Theory Solutions. Publications include "Data Privacy Goes Mainstream: An Unexpected Opportunity For Customer Experience” and "Can the GDPR Save CXM (from itself)?" Former Forrester analyst and marketing director. Executive-level advisories with firms such as Scandic Hotels, 3M, Henkel, Allianz, Adobe, Sitecore, and OpenText.
What I'm working on
Experience & achievements
Data privacy thought leadership paper for SAP
This paper explores how marketers can turn data regulations such as the GDPR from a burden into an opportunity to build trusted relationships with customers. (Link requires registration; you can just ask me for the paper.)
What is trust?
Everyone agrees on the need to (re)build trust with consumers. But what if it is impossible?
