About me
I am a...
data privacy expert customer experience pro C-level advisor keynote speaker
VP and Privacy Lead at The Content Advisory and the founder of Zero Theory Solutions. Publications include “Data Privacy Goes Mainstream: An Unexpected Opportunity For Customer Experience” and “Can the GDPR Save CXM (from itself)?” Former Forrester analyst and marketing director. Executive-level advisories with firms such as Scandic Hotels, 3M, Henkel, Allianz, Adobe, Sitecore, and OpenText.
Current focus
Past projects
Data privacy thought leadership paper for SAP
This paper explores how marketers can turn data regulations such as the GDPR from a burden into an opportunity to build trusted relationships with customers. (Link requires registration; you can just ask me for the paper.)
What is trust?
Everyone agrees on the need to (re)build trust with consumers. But what if it is impossible?
