Home Our community Member directory Ton Dobbe

 

What I offer

#1 - Traction Foundation Pressure Cooker

#1 - Traction Foundation Pressure Cooker

Positioning for Growth-Ready SaaS Teams
A 4-week “pressure cooker” to create the building blocks that accelerate growth

#2 - Traction Momentum Training & Mentoring

#2 - Traction Momentum Training & Mentoring

A habit-changing program to turn Feature-sellers into Value-communicators
A training & mentoring program to leverage your new positioning, generate quality demand and close deals faster with more confidence

#3 – Traction Resilience Mastermind & Mentorship

#3 – Traction Resilience Mastermind & Mentorship

Mastermind & Mentorship for Mission-Led B2B SaaS CEOs
Ongoing peer community & mentorship to keep your SaaS business viable, resilient, and remarkable

Experiences

Feb 2020 - today: Host of the CEO Mastermind for B2B SaaS CEOs

Feb 2020 - today: Host of the CEO Mastermind for B2B SaaS CEOs

It's a year-round, interactive, online workstream for business software change-makers.

Sept 2017 - today: Founder Value Inspiration

Sept 2017 - today: Founder Value Inspiration

I founded my business on one transformative idea: The future belongs to B2B SaaS businesses that create products worth making a remark about.

Feb 2020 - Author of The Remarkable Effect

Feb 2020 - Author of The Remarkable Effect

It reveals a three-lever framework and the ten traits that define a remarkable software company. Combining the levers together, and closing the gaps on each trait will not only help you stand out in your category but also create clear leverage of value – hence 'The Remarkable Effect'

Jan 2014 - today: B2B SaaS Pricing Strategy

Jan 2014 - today: B2B SaaS Pricing Strategy

I've led Unit4's SaaS pricing strategy for 4 years, thereby tuning our pricing around verticals, and the metrics that made most sense to customers. This enabled us to make our pricing an advantage, without leaving money on the table by being limited to a one-size-fits-all model

Feb 2016 - Sept 2017 - Chief Evangelist at Unit4

Feb 2016 - Sept 2017 - Chief Evangelist at Unit4

Responsible for promoting the value of Unit4’s vision to customers, partners and influencers, and inspiring them with tangible proof points how this can help them make a big impact in business.

Sep 2014 - Feb 2016 - Global Head of Product Marketing

Sep 2014 - Feb 2016 - Global Head of Product Marketing

Reponsible for the global GTM strategy & execution of Unit4's international product suite

May 2005 - Sept 2014 - VP Product & Product Marketing Unit4

May 2005 - Sept 2014 - VP Product & Product Marketing Unit4

Globally responsible for the Product Strategy & Product Marketing of Unit4's international product suite

Son of a Tulip Farmer and intrigued by Big Wave Surfing

Son of a Tulip Farmer and intrigued by Big Wave Surfing

I was born in The Netherlands, one of the flattest countries in Europe – and the son of a tulip farmer. Today I am living in Spain with my wife, 2 sons and 4 dogs. I love surfing when am intrigued by big wave surfing (watching it, that is !!)

I've led Unit4's SaaS pricing strategy for 4 years, thereby tuning our pricing around verticals, and the metrics that made most sense to customers. This enabled us to make our pricing an advantage, without leaving money on the table by being limited to a one-size-fits-all model

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Roles (/)
  • i.e. Marketing director
  • i.e. Mentor
  • VP Product
  • VP Product Marketing
  • Chief Evangelist
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Industries (/)
  • i.e. Tech
  • i.e. Education
  • B2B Software
  • B2B SaaS
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Regions
  • Europe, 
  • Africa, 
  • Middle East, 
  • North America (east coast), 
  • Caribbean, 
  • North America (west coast)
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Skills (/)
  • i.e. Research
  • i.e. Branding
  • B2B Software (Re-)Segmentation
  • B2B Software (Re-)Positioning
  • B2B Software Value Proposition Design
  • B2B Software Pricing
  • B2B Software Product Strategy
  • B2B Software Value selling
  •  ...show more
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Keywords (/)
  • i.e. Digital nomad
  • i.e. Ex-Google
  • b2b SaaS
  • Traction
  • Product positioning
  • Product strategy
  • Product marketing
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