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Masterclass: building your brand story

Embrace the artistry and introspection it takes to build a better brand - for £199 or for free as part of the Pioneer membership

Learn to craft a unique brand identity

Stories are one of the most powerful tools in human communication. They build connections, inspire trust, and above all, they illustrate who we are and what we believe in. A good story can make you feel something; a great story can change the way you see the world.

Our Masterclass is designed to help you find and craft those stories that lay hidden beneath the surface. You’ll discover all the tools and insights you need to embed your story into your personal brand, creating an impactful identity that represents everything that makes you, and what you offer, unique.

Learn directly from the experts

Hosted by our COO and Brand Strategist Fiona Chorlton-Voong and Creative Director of Strange Creative Studio Alex Pitt, this course is designed to help you understand the distinct power of storytelling and how to champion your story through everything you do.

During this Masterclass, you’ll learn how to:

How it works:

This masterclass is split between online learning and live discussion sessions across three evenings, with live sessions running from 5-6pm (UK time), with gaps between sessions to ensure you’ve got the space to develop your story. During that time, you’ll learn directly from our experts and break off into smaller groups to engage in practical exercises and in-depth conversation. Each day will focus on distinct steps, breaking things down into smaller, bite-sized activities. You will be asked to complete assignments after each session to help you further refine your storytelling capabilities. 

As the numbers are limited to ensure an intimate learning experience, we encourage everyone to get involved and take part in the conversation – don’t be afraid to share, it’s the first step toward building a stronger personal brand!

Course overview:

Core sections

  •  Explore the power of storytelling
  •  Learn how stories can boost your portfolio career/business

Core sections

  • Master the “show don’t tell” principal
  • Share stories that shaped you
  • Gain valuable group feedback

Core sections

  • Examine different influencing skills
  • Identify story themes
  • Learn to shape your story around those themes
  • Understand the importance of values and keywords

Core sections

  • Examine key principles behind the Golden Circle
  • Craft your very own Why statement
  • Q&A portion to discuss learnings and key insights
  • Reflection of your story and Why statement

Looking for something a bit broader than this? Why not join our next Catapult cohort, where we cover everything from branding and marketing to defining your monetisable skills and setting up your business.

Masterclass: Building your brand story


or £39/month with Pioneer Membership

100% free cancellation up to 1 day before start. Free date change if you can’t make it.

There are limited seats available for our 6th, 8th and 13th September course

Fiona Chorlton-Voong


Fiona Chorlton-Voong

COO Fiona is responsible for TPC’s growth through marketing, operations, strategy and brand. She has a talent for leveraging technology along with an insatiable drive to help others succeed, and believes in the power of community to achieve this.

Other Organizers

Alex Pitt
Alex Pitt

Creative Director Alex is the founder of Strange, a creative agency specialising in authentic brand design. She works with founders to translate their stories and quirks into a visual identity that makes them stand out from the crowd and truly connect with their audience.

There are limited seats available for our 6th, 8th and 13th September course

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