We're looking for 👀

Your day-to-day 🗓

• Plan, implement and manage the marketing strategy and leading the development of all marketing plans
• Set marketing goals and objectives and use data and reports to make evidence-based decisions
• During the onboarding phase, you’ll immerse yourself in the HRTech sector to deeply understand our buyer: the HR and Talent professiona.
• Own and efficiently scale the marketing budget, allocating spending and optimising a blend of channels to hit growth targets efficiently, while thinking long term and being resourceful
• Further our growth strategy through our current channels whilst evaluating other sales/distribution channels
• Design, plan and execute effective marketing campaigns
• Implement marketing data analytics and ROI analysis for campaigns and channels, defining CAC and LTV, while executing robust optimisation and A/B testing programs.
• Reviewing and reporting on all areas of the marketing strategy and its implementation
• You will lead and mentor a team of 4 marketers working across a broad set of functions including content marketing, event marketing, social, email and paid. You will consistently evaluate new ways to increase efficiency and coach the team
• Be a leader across the organisation, you’ll represent the marketing voice within the organisation, bringing your insights to cross-functional stakeholders.
• Collaborating with Tech, Sales, Partnerships and Account Management, Customer success and Ops closely to uncover insights and sharing strategies, progress, results, learnings, and relevant market trends, with the broader team.
• Conducting strategic marketing analysis that will help guide marketing messages
• Consistently identifying new or expanded marketing opportunities and strategising the implementation of plans.
• Define, measure and report the performance of all paid marketing channels/campaigns and assess against ROI and KPI goals including lead generation and sales demo bookings.
• Drive the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences.
• You will promote the company as an innovator to the press and public and oversee outbound customer-facing communications across our website, blog, and social channels.
• Deepen relationships with key partners. You will nurture existing relationships with key partners, aligning on mutual goals and driving adoption through a variety of co-marketing efforts.
• Manage prospect segmentation strategy and develop smart attribution modeling, ensuring we reach the right audience with the right message, at the right place and time.

Requirements

• B2B SaaS company experience
• Big picture thinker. Ability to step back and look at growth at the company as it expands far past just acquisition and performance marketing.
• Experimental. We are looking for non-traditional thinkers, tinkerers, testers, and artists
• Collaborative. This position will work across all departments, specifically partnerships, sales, and product.
• Forward Thinking. You don’t only rely on what worked in the past, you prefer to see around corners and plan for the future.
• You’re someone with meticulous attention to detail
• You’ve got experience working in a fast-paced start-up/scale-up environment and know the ropes
• You are a self-starter, organized and self-motivated with the ability to define goals and prioritize your work
• Excellent organizational and time management skills
• Strong analytical skills. You are comfortable with data and analytics, and you can clearly communicate your results and ideas
• Strong communication is a given, you’re confident with presenting and effectively interacting with all levels of the organisation

• Experience in an HR tech company
• Been a part of Series A+ scaling journey