What I offer
Networking - meeting new people
I love meeting new people, learning new things and seeing how I can help. Mentoring/ advising....I am always up for a virtual or in-person coffee timing permitting...exploring ideas and seeing how we can reshape the world. Text me if you want to chat - 07957 358 350
Learn more
Business development & Marketing expertise
With over 20 years across various industries, both sales & sales manager. To setting up & managing marketing, I bring a depth of rigour/ structure/ methodical & critical thinking to what success looks like and how to achieve it across your account. Always open to sharing stories and advising.
The Brand Narrative, the story you tell to stand out
We all know the market is super competitive - how to you stand out, be that shining light in the darkness. How do you create a compelling story that has distinctiveness, and importantly excites the consumer with recall. I help clients understand how to develop that sticky compelling proposition.
Navigating complex challenges
I speak with client/prospects daily each with their unique set of challenges. I excel at deconstructing their problems/ reconstructing their solutions defining the right strategic pathway - facilitating a clear roadmap. I also use my network to ensure success by bringing other experts to bear.
Setting up a business
I understand the trials/tribulations of setting up the commercial arm of a business. From the functional to the emotional to getting out and engaging your first client. What do you do - how to you get that first client over the line. If you have any questions / would like to chat happy to help.
Experiences
Mentoring/Advisory
Advisory capacity - sat on 4-boards pro bono through an organization called Be the Business.
Currently mentoring the MD of a 2-year OTC start-up - Feel Complete. Helping to launch another brand - Organic Vitamin D Salt. Unit sales have grown by ~500%, digital ad spend has decreased by over 60%
Sales & Marketing
Over 20 years of new business acquisition & marketing experience. Multiple roles...
Established & managed the European arm of a US boutique consultancy for six years [£0-£3.8m in first four years], with a small team of London based sales/analysts. UDG Healthcare acquired SmartAnalyst in 2018
Bootneck....
Was lucky enough [more due to hard graft & grit] to be selected for the 1989/1990 Short Service Limited Commission intake. Fast tracked through training, Norway winter artic warfare to the commando course and subsequent receipt of my lid. Then 7 years in the London Reserves planning field events.
Good solutions....happy clients.... always striving for the best
A quote from a UK confectionary CEO, "I first met Adrian at an expo. Our conversation turned to the challenges in breaking through to UK Retailers. His fresh perspective, deep understanding of FMCG retail & keen consumer insight sparked a game-changing chat. I am incredibly grateful for his support"
Always working hard for your client.... another quote
"Adrian’s extensive expertise & knowledge were exactly what we needed. An exceptional ability to challenge & support. Never dismissive of knowledge gaps, always sharing his expertise. Product reviews to assessing risks, he provides invaluable insights to launch. His guidance has been instrumental"
Outside of work....
Whilst hard work consumes a large part of my time [as does my cat!] - I like to play hard too. Learning makes me tick - from courses to languages to musical instruments to sport. Always striving to be better than yesterday...sometimes successful...sometimes not - but my glass is always half full.
