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What I offer
![Bespoke Sales Playbook](https://portfolio-collective-com.b-cdn.net/wp-content/uploads/2023/03/croppedBlob_1679394936_5627098976930721023.png)
Bespoke Sales Playbook
As a sales playbook expert, I create bespoke playbooks tailored to your customers. With customised messaging and tailored proposals and solutions for each segment. Expect increased conversion rates, better predictability, customer satisfaction, and improved sales performance.
![Sales Team / Lead Gen / PreSales Consulting TEAM building and Advising](https://portfolio-collective-com.b-cdn.net/wp-content/uploads/2023/05/croppedBlob_1683791762_4022341162909722689.png)
Sales Team / Lead Gen / PreSales Consulting TEAM building and Advising
I help small and mid size businesses build out LeadGen, PreSales consulting and Net New Businesss sales teams from scratch and/or for growth. I personally managed a team of 6 people in 'sales' that grew from £4m ARR to 42 people and £14m in just over three years.
Experiences
![Unit4 Global Head of Sales PSO March2019-March2021](https://portfolio-collective-com.b-cdn.net/wp-content/themes/the-portfolio-collective/resources/assets/images/portfolio-placeholder.jpg)
Unit4 Global Head of Sales PSO March2019-March2021
Reporting to the CRO and dotted line to COO. Responsible for the Global Sales Teams in 5 regions. UKI, NA, CE, DACH, NORDIC and APAC. Achieved 44% YoY (2019-20) Cloud and Subscription growth, 79% YoY growth in Q4 2020 over 2019, Achieved 104% of budget.
![CRO SagePeople, part of Sage previously Fairsail 2015-2019](https://portfolio-collective-com.b-cdn.net/wp-content/themes/the-portfolio-collective/resources/assets/images/portfolio-placeholder.jpg)
CRO SagePeople, part of Sage previously Fairsail 2015-2019
Reporting directly to CEO, with focus on growth in subscription business in preparation for Trade Sale. Revenues from £3.5m to £16m in 3 years. Maintained +98% renewal rate from existing customers. Scaled up Sales, Pre-Sales and Lead Generation team from 6 to 52. Acquisition by SAGE for £110m.