I help businesses that are scaling up build out lead generation, direct and partner sales and pre-sales consulting strategies and the teams themselves. I work with executive leadership on and the systems required to deliver. I coach, develop and lead sales teams for primarily SaaS technology businesses. I’ve worked with both scale-ups that have achieve trade sale and IPO and large organisations where transformational change was needed.
What I offer
Bespoke Sales Playbook
As a sales playbook expert, I create bespoke playbooks tailored to your customers. With customised messaging and tailored proposals and solutions for each segment. Expect increased conversion rates, better predictability, customer satisfaction, and improved sales performance.
Sales Team / Lead Gen / PreSales Consulting TEAM building and Advising
I help small and mid size businesses build out LeadGen, PreSales consulting and Net New Businesss sales teams from scratch and/or for growth. I personally managed a team of 6 people in 'sales' that grew from £4m ARR to 42 people and £14m in just over three years.
Unit4 Global Head of Sales PSO March2019-March2021
Reporting to the CRO and dotted line to COO. Responsible for the Global Sales Teams in 5 regions. UKI, NA, CE, DACH, NORDIC and APAC. Achieved 44% YoY (2019-20) Cloud and Subscription growth, 79% YoY growth in Q4 2020 over 2019, Achieved 104% of budget.
CRO SagePeople, part of Sage previously Fairsail 2015-2019
Reporting directly to CEO, with focus on growth in subscription business in preparation for Trade Sale. Revenues from £3.5m to £16m in 3 years. Maintained +98% renewal rate from existing customers. Scaled up Sales, Pre-Sales and Lead Generation team from 6 to 52. Acquisition by SAGE for £110m.