What I offer
Fractional Marketing Leadership
I help scale-ups and enterprises grow by building revenue-focused B2B marketing functions. From sales enablement and demand generation to market entry, e-commerce growth and thought leadership, I deliver evidence-based GTM strategies and operationalise these for clients.
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Audience Insight & Behavioural Strategy
I uncover audience insights that drive action - combining research, data and behavioural science to shape strategies, campaigns and content. With expertise across quantitative, qualitative, social listening and survey methodologies, I translate challenges into evidence-based marketing.
Experiences
StirlingX
Fractional Head of Marketing, building first marketing function. Delivering sales enablement suite, ABM demand gen, thought-leadership content and KPI-led GTM systems to support revenue growth in UK critical infrastructure.
Klipspringer
Marketing Manager driving 20% YoY e-commerce growth in food tech B2B manufacturer. Led team of eight, multi-channel B2B campaigns, market expansion and events. Managed £1m+ budget, optimised ROI, and delivered PPC, SEO and brand awareness programmes.
Conductor Consultancy
Head of Strategic Marketing & Insight in real estate start up. Created scalable insight methodologies, led data capture (quant, qual, social listening, surveys) and GTM strategies. Built and managed team, ensuring profitable delivery across projects.
GCHQ / NCSC
Head of Strategy & Insight for campaigns. Led CyberAware and B2B engagement on Cyber Essentials. Delivered behaviour-change comms, managed agencies, shaped branding and positioned government-backed products with enterprise.
Cabinet Office
Deputy Head of Strategy & Insight. Directed Brexit comms strategy across UK/EU for DWP. Managed team of nine, ministerial briefings and stakeholder engagement. Delivered integrated campaigns with ROI and value-for-money focus.
Carat / Kellogg
Insight Manager EMEA. Provided strategic planning for Kellogg’s across EMEA. Delivered quant/qual insight, research and evaluation to shape brand positioning, media optimisation and evidence-based marketing across 20+ markets.
Stand Up
12 years of stand up comedy and improvisational comedy experience across the UK - including performing at Edinburgh Fringe and running a comedy club.
