I help ambitious organisations and founders grow across borders, sectors, and with proven strategic clarity.
My career has spanned three of the Big 4. I started at EY London, then took my consulting career to the Middle East. I have founded and advised multiple ventures of my own and now work independently.
What I offer
Founder & Strategic Advisor
Providing strategic advisory to founders and purpose-driven organisations across international growth, finance, and technology. I'm passionate about cross-border growth, the intersection of business and technology, and representing underrepresented voices in entrepreneurship and the private sector.
Learn moreExperiences
Founder, CEO - Niche Fragrance Brand
Founded an Eastern-inspired luxury fragrance brand, designing the complete product range and brand identity from the ground up. Established strategic partnerships with industry stakeholders and negotiated contracts with a renowned French fragrance house. Managed end-to-end financial operations.
Manager, Operations Lead
Led operations and practice growth for financial services teams across UAE and KSA at KPMG Middle East, tracking client opportunities and driving conversion rates for priority banking and capital markets accounts.
Senior Consultant, Financial Services
Led strategic business development at Deloitte Middle East, coordinating 9 Partners/Directors for C-level workshops and managing cross-border teams. Co-led IT strategy for GCC Credit Bureau, delivering to CIO and negotiating stakeholder sign-off for group-wide strategy update.
Consultant to Senior Consultant, Financial Services
EY London graduate scheme: Led teams on major UK banking projects, including creating a commercial banking Product Manager handbook for a multinational bank and co-managing 105 BAs to deliver an Open Banking/PSD2 digital gateway for the UK's largest retail bank.
Founder, CEO of Fragrance Subscription Service
Founded a fragrance subscription startup akin to Birchbox's try-before-you-buy model. Secured Proctor and Gamble Prestige stakeholder buy-in and coordinated research and development plans with Imperial College London (as an alumnus of the school post my Master's studies).
