What I offer
Brand Strategy & Positioning
Helping leaders clarify purpose, positioning, and messaging to drive growth, engagement, and cultural alignment. From rebrands to narrative systems, I turn complexity into clarity and impact, with a particular focus on B2B.
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Culture & Engagement Design
Creating “happy human systems” where people and performance thrive. I help teams connect brand, culture, and behaviour through workshops, values creation, and storytelling.
Strategic storytelling & content creation
Transforming business ambition into human stories. From thought leadership to internal comms, I craft narratives that move people and strengthen reputation.
Fractional Brand & Marketing Leadership
Hands-on strategic support for growing organisations—bridging the gap between strategy and execution during moments of change, MBOs, and rebrands.
Internal Communications Strategy
Designing communication systems that build trust, alignment, and culture across complex organisations—especially post-merger or transformation.
Writing & Thought Leadership
Award-winning copywriter and author for Penguin. I help individuals and teams articulate ideas that inspire confidence and visibility across channels.
Facilitation & Coaching
Qualified Thinking Environment and Systems Coach. I facilitate sessions that unlock creative thinking, deepen listening, and reduce stress at work.
Future of Work Advisory
Through Work is Weird Now, I explore how work, AI, and human systems intersect, and help organisations design for calm, creativity, and resilience.
AI Empowerment Workshops
Workshops delivered to organisations and individuals focused on creating customised approaches to remaining human and empowered in the world of AI
Experiences
Macro Group rebrand
Led brand and comms through MBO transition; retained 90% clients and 95% staff. Delivered new brand, content, and marketing systems that boosted leads and followers by 30k.
Leo Lynch rebrand
Led brand and comms through MBO transition; retained 90% clients and 95% staff. Delivered new brand, content, and marketing systems that boosted leads and followers by 30k.
Peldon Rose rebrand and fractional brand and marketing
Repositioned workplace brand, delivering 310% above-average digital engagement. Led content, internal comms, and mentoring of in-house team.
ISG repositioning and marketing support
Repositioned global brand post-buyout, driving record turnover, NPS, and engagement. Built internal marketing capability and delivered award-winning campaigns.
Yondr brand
Helped spin out hyperscale data centre start-up from ISG. Developed brand, values, and narrative systems that built trust, purpose, and rapid market credibility.
VERB & HOP
Created value proposition and launch strategy for new property developer and its first film studio project. Delivered content, PR, and cultural foundations for scale.
Hood Container messaging and brand narrative
Leading messaging and brand narrative for US manufacturing business, aligning business units around a shared purpose and customer proposition.
Hero Group values
Developed new values to align 22 global companies across four continents, uniting teams under a shared strategy and improving employee engagement.
Generation CFO
Repositioned the world’s largest finance leadership community. Clarified purpose, messaging, and content to drive member growth and industry visibility.
BFI – British Film Institute leadership development
Delivered leadership development and workshops for senior executives to embed new governance structure.
AI Empowerment workshops for organisations
Designed and co-facilitated a global “AI and Anxiety” workshop series for a global banking client helping employees stay calm, creative, and empowered through rapid technological change.
Stillness Partners
Co-founder of consultancy helping organisations reduce tension between people and performance. Builds cultures that combine high performance with low stress.
Work is Weird Now podcast
Co-host of podcast exploring the future of work. Building a platform for ideas, IP, and tools helping people and organisations thrive in the post-job world.
