What I offer
Fractional CMO
I work with Seed or Series A funded tech and SaaS businesses that are ready to focus on growth. Drawing on 25 years of board-level experience in the UK and the US, I can build the strategies and teams that generate demand, drive sales, and improve retention.
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Mentor for early stage founders and senior marketers
I'm a qualified business mentor who helps founders and senior marketers develop their own ability to identify and solve the issues that have the biggest impact on business growth plans.
I solve difficult marketing challenges (1 of 4)
- Is your ICP sufficiently well defined? Are the pain points specific to your product/service accepted throughout the business?
- How well does your GTM messaging resonate with your target audience? How do you know?
- To what extent do you understand the different needs of different target markets?
I solve difficult marketing challenges (2 of 4)
- Is the data underlying your unit economics of acquisition reliable?
- Is your market research robust enough to support investment in marketing/advertising campaigns?
- How do you know if you have the optimal mix of marketing channels?
- How will increased scale impact on your CAC recovery?
I solve difficult marketing challenges (3 of 4)
- How effective is your team at turning strategic direction into actionable plans?
- Are your measures of operational excellence in marketing the right ones?
- Is your team structure the optimal one to deliver growth goals?
- Do you have the right martech stack to deliver?
I solve difficult marketing challenges (4 of 4)
- How well do your Sales, Marketing, Product and Client Success teams work together?
- What happens when things go wrong? How well do team leaders come together on what needs to change?
- How well does your internal comms engender a company-wide culture of growth and experimentation?
Experiences
CMO, Bidnamic
Built a scalable marketing and inbound engine for Gresham-funded martech company, growing to over £2m in new ARR within 24 months and with <6 month CAC recovery. Pioneered US market entry leading to US becoming the #1 market by revenue within 4 years.
Global Marketing Director, Search Laboratory
Repositioned 150+ employee marketing agency to focus on higher-value clients, resulting in a 90% increase in average revenue per client and doubling the group profit margin. Led expansion into the US market, driving 50% growth in US clients contributing over 30% of total revenue.
