Amber Sutherland

London, United Kingdom

With over 20 years of experience in entering new markets, I specialize in helping startups and scaleups build and execute go-to-market (GTM) strategies that generate and drive revenue growth. As a Fractional CRO, I work with B2B companies to build their pipeline, identify ICP and product market fit.

💡 How I Can Help:
✔️ Fractional sales execuytion
✔️ GTM strategy and execution
✔️ Market expansion and new customer acquisition

What I offer

Outsourced Sales

Fractional B2B Sales Director, who can help build, progress and close pipelines.

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Experiences

B2B Sales

- 20 year career across B2B enterprise sales & corporate banking
- Ex HSBC, Visa, Global Relay, Railsr
- Successfully entered 9 new markets
- generated & progressed >£35M in weighted pipeline over the past 6 years
- Identified 8+ new solution bundles/use cases
- Exceeded quota 80% of the time

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Roles (/)

i.e. Marketing director
i.e. Mentor
Head Of Sales
Enterprise Salesperson
Sales Director
CRO, VP Sales, Head Of Sales, Sales Director
GTM
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Industries (/)

i.e. Tech
i.e. Education
Fintech
Regtech
Financial services, payments, ID technology, consumer retail
Payments
Data & market intelligence
Artificial intelligence
Supply chain & logistics
CORPORATE FINANCE
Treasury management
Insurtech
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Career experience

21-30 years

Regions

North America (east coast),
Europe
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Skills (/)

i.e. Research
i.e. Branding
Business Development
B2B SaaS GTM - Enterprise & SMB
B2B Sales
Financial Modelling
Building Strategic Partnerships
Negotiation
Communication
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Keywords (/)

i.e. Digital nomad
i.e. Ex-Google
fintech
Product strategy, Leadership, Team building, Payments, Fintech, Innovation, Strategic Partnerships
Corporate Finance
GTM Strategy
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What I offer

Outsourced Sales

Experiences

B2B Sales

Connections View all