I am Ash Naji, a seasoned marketing and communications leader committed to crafting winning marketing strategies that drive impactful campaigns and foster brand growth and revenue expansion.
Finecast, a leading addressable TV company operating within WPP, tasked me with a temporary role as Product Marketing Director, where I seamlessly integrated into the organization to drive successful implementation of the product roadmap while strategising for future growth.
Experienced in elevating marketing and communications strategies within diverse industries, I've collaborated closely with renowned management consultancies as a subject matter expert.
My expertise lies in conducting comprehensive audits of marketing systems and processes for leading organisations
At the International Observatory of Human Rights (IOHR), an esteemed independent non-profit organisation committed to advancing and safeguarding human rights globally, I held a pivotal role in shaping the organization's identity, mission, and outreach strategies.
Citruss TV, a prominent home shopping television network operating across 18 countries, specializes in offering a diverse array of products ranging from electronics and home appliances to fashion items and beauty products through television channels, websites, and mobile applications.
As Head of Brand Communications at Souq.com, I played a pivotal role in shaping the brand's identity and strategic direction, ultimately contributing to its acquisition by Amazon, which was hailed as the largest tech deal in the Middle East at the time.