, I’m Aszad, your go-to Performance Expert with over 20 years of experience transforming technology solutions. I’ve optimized critical systems across trading, banking, media, healthcare, and retail—saving my clients millions while driving lasting results. My proven approach reduces downtime, boosts speed, and ensures agile, scalable technology to fuel your success.Schedule call here - https://tidycal.com/aszad
linkedin.com/in/aszad/
What I offer
Make it Fast - Optimize Technology
Detailed analysis of end to end systems to identify bottlenecks, reliability gaps, and performance risks with actionable insights. This includes Webpages, Mobile apps, Database, Network and enterprise solutions - eCommerce, Banking/Fintech, HealthCare, Retail applications.
Learn more
Cut my Cost - Technology & Process
Slash cloud, infrastructure, and software CapEx/OpEx by up to 45% (often more) through smart rightsizing and optimization. I find hidden waste and drive efficiency—and if I don’t save you money, you don’t pay. Guaranteed impact, zero risk.
Scale my System
Review and re-architect systems for scale; includes observability and readiness for peak load. Make your system handle highly concurrent users and transactions.
Quick Wins Workshop
A focused 60-minute session to uncover immediate, tactical performance improvements in your tech stack. Walk away with actionable insights to boost speed, reduce downtime, and optimize system efficiency—fast and impactfully.
Insight to Impact - Analyse Customer Behaviour
Uncover how users truly interact with your systems—internally and externally. I turn data into actionable insights to craft the best growth strategy, aligning technology with both customer needs and business goals.
Technical Due Diligence for M & A
I help investors and acquirers assess technology risks, scalability, architecture, security, integrations and team capability—ensuring you make informed decisions, avoid costly surprises, and confidently move forward with your investment.
Tech Strategy & Roadmap
I help you define the right tech path—from evaluating solutions to building POCs and MVPs. Get a clear, scalable roadmap aligned with your business goals, whether you're choosing the right stack or planning your next big move.
Experiences
Danfoss | Performance & Reliability Consultant
Led SAP eCommerce and ERP performance, capacity, and reliability improvements.
→ Cut SAP footprint by 45%, saving ~$XX Millions
→ Rescued STIBO DaaS by fixing 2M-product performance
→ Created observability and testing frameworks for reliability and scale
The Instant Group | Performance Optimization | Tech Due Diligence
→ Advised on fragmented web apps, improving CX and boosting sales
→ Boosted response times (2.5× faster) for four apps, projecting 20% more sales
→ Conducted M & A Technical Due Diligence (feasibility, POC, integration planning)
→ Built an RPA solution (Power Automate, Excel, Python
Nationwide Building Society | Performance & Resilience Architect
→ Scaled systems to ~14K logins/min with <2.5s response times
→ Saved multimillions optimizing infra (SAP S4/HANA)
→ Built custom observability; resolved critical prod issues
→ Achieved fewest outages among UK banks post-2018
Metapack | Performance Consultant | Tech Due Diligence | Tech Strategy
→ Scaled systems from 15 to 85 TPS to handle 40M txns/day
→ Cut Black Friday incidents from 17 to 2
→ Collaborated with retailers/carriers on performance & SLAs
→ Led Tech Due Diligence for 2 M&As
