What I offer
Brand Capital & Strategic Defensibility
Clarify what makes your business distinctive and defensible. I help leaders turn underused brand potential into pricing power, margin and long-term value. From Vodafone to Bentley, I support teams building brand capital that compounds.
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Growth Partner
I support businesses wherever they are in their journey. Strategic positioning, growth strategy, and the systems that turn potential into performance. The result is brand capital that compounds.
Experience Systems & Customer Value Creation
From BT Group's transformation to developing Cazoo's CX, I help design experiences that brings brand promise and reality into alignment. I help teams create systems that build understanding, trust and long-term value.
Strategic Advisory & Board Support
Sometimes the gap is not strategy, but how it’s communicated. I help senior teams translate brand value into a shared language for customers, boards and investors. Quietly compelling, commercially grounded.
Experiences
Founder & CEO – Ourglass & Partners
Built a wine business shaped by brand principles, not trends. Grew from concept to Decanter award winner, with 70%+ retention. Ourglass blends curation, clarity and confidence in a crowded category.
Strategy Partner – Ogilvy UK
Led brand strategy for Vodafone’s multi-billion pound global Microsoft partnership. Also led development of their service brand and product offer. Worked across teams to align market narrative with business outcomes. Part of a wider shift toward brand-led growth in enterprise.
Director of Strategy – BBH Zag, McCann, Publicis.Sapient, AKQA
Delivered brand and experience strategy for organisations navigating change – from Unilever and VW to Cazoo and Bentley. Focused on defining position, clarifying offer, and improving experience across key moments.
Founding Member – Wales Youth Parliament
Founding member of Wales Youth Parliament. Engaged directly with ministers in the Senedd and Westminster, building cross-party support for youth initiatives. Successfully generated funding and policy changes through vision and advocacy.
