What I offer
Fractional CRO
Partnering with earlier-stage companies that need high-level revenue leadership to drive rapid, strategic growth without the expense of a full-time hire. We would collaborate closely to cover all aspects of Marketing, Sales, and Customer Success, working together to set priorities effectively.
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North American Expansion
Partnering with European companies to build out their GTM strategy for the US/Canada. I successfully did this for NewsWhip and now 70% of their total revenue comes from the NA market, nearing $10M in annual revenue.
Improve Customer Retention
Working with SaaS companies to enable them to find/sell to better customers and build out onboarding/implementation strategies that ensures long term success. I recently completed a project with a SaaS company where we increased renewal rates by 6%, which has a big impact on a $20M business.
Accelerate Inbound Marketing Opportunities
This work encompasses adtech, martech, and SaaS. Over the past 10 years, I’ve led marketing departments across three companies, consistently driving increases in inbound leads and—just as crucially—opportunity conversions, all without raising paid budgets.
Sales Mentorship for Emerging Leaders
I work with individuals with high potential but may lack the experience to reach the next level—especially valuable for companies with expansion plans. I offer guidance on comp plans, performance tracking, mtg structure, communication, and general mgmt best practices to support their growth.
Strategic Planning with Founders/CEO's
With 20+ years of experience in tech, I bring extensive expertise in annual planning, GTM strategies, fundraising, and have participated in over 50 board meetings. Currently, I am working with the founders of a $15M agency to establish metrics/KPIs, ensuring their annual plan is grounded in data.
Experiences
NewsWhip (SaaS, VC Backed): President & Chief Revenue Officer
Pivoted business to Enterprise, increased ACV by 4x and ARR by 5x
Helped raise $15.5M, launched US business for Ireland based company, built SDR & Marketing teams, increased YOY leads by 200%
Implemented a new CS methodology, increasing NRR to 131% and 184% of ARR growth per customer.
Contently (SaaS, VC Backed): Chief Revenue Officer
Collaborated with Product/Tech to build new offering, pivoted business to Financial Services, increased revenue from $7M to $32M
Launched Managed Service Business
Opened three offices, generating revenue in 20 countries
Built an award-winning marketing team, earning "Best Brand Publication
Epic Advertising (Adtech, PE Backed): VP-CRO-CEO
CEO: Turnaround for underperforming business, revamped operations to $40M year
CRO: Boosted revenue to $310M, expanded sales initiatives in LATAM, producing $10M in 12 months
VP/SVP Sales: Grew revenue from $50M- $200M, expanded in UK, achieving $20M+ in one year, closed largest deal ($20M)
Yahoo!HotJobs (Media/SaaS, IPO/Acquired): Sales Leader
Manager for SMB, Mid-Market and Enterprise teams, contributed to revenue growth from $5M-$100M prior to the Yahoo acquisition
Opened Miami office, managed the highest performing enterprise sales team
Only manager to qualify for all 10 President Club's
Received the #1 Producer Award 4x
