What I offer
About me, in case you're curious
Outside the boardroom, you’ll usually find me on a padel court or in a strength session. Dubai has been home for 15yrs. I’m a breast cancer survivor it’s part of my story, not the center. I enjoy diverse perspectives, continual learning, & leaving people, places, & systems better than I found them.
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Strategy to Execution
I help CEOs cut through competing priorities and turn strategy into clear decisions. We align on what matters now, define success, and set KPIs that guide action. Outputs: clear growth choices, shared success measures, a focused execution plan, and a decision flow that keeps momentum forward.
Leadership Effectiveness and Operating Cadence
I work with scale-up leaders to put clear frameworks in place as complexity grows. We align leadership roles, decision expectations, operating cadence to sustain momentum. Outputs: clear ownership, leadership decisions, agreed ways of working, and an operating rhythm that supports delivery at scale.
Digital and E-commerce Growth
I help leaders navigate digital & e-commerce trade-offs, balancing scale & profitability and short & long-term value. The work focuses effort, strengthens monetisation, and aligns KPIs. Outputs: where-to-play choices, platform monetisation strategy, and e-commerce execution driving P&L impact now.
Future-Focused, Supporting Boards with Sound Judgement
Board-certified, grounded in the discipline of governance. I bring experience contributing at board level across multinational, partner-led organisations, with strengths in strategic foresight, ethical leadership, evidence-led judgement, risk oversight, and sound board-level decision making.
Guest Speaker: Women Leadership & Breast Cancer Awareness
I speak about what happens when leadership, vulnerability, & reality collide, & how women navigate business as life unfolds. Drawing on experience, I explore how challenging seasons sit alongside ambition, shape perspective, & share a calm, grounded view on breast cancer awareness & early detection.
Experiences
Creating more smiles with every sip
Ten years inside the Pepsi system across the Middle East & Africa big markets, big complexity, big growth. Scaling brands people love, building new business and go-to-market models, winning market share, and growing sustainably by staying close to consumers, culture, and everyday moments! 🥤🚀💙
Scaling the platforms where culture, creators, and commerce meet
Joined Facebook before it became Meta, scaling Instagram & WhatsApp across MEA. Partnered with brands and agencies to crack what great platform-native advertising looks like, helped creators and communities grow, and had a front-row seat as social became culture, media, and commerce 🚀
Connecting people, passions, and knowledge driving platform revenue
Built and scaled Yahoo’s ad tech and media platforms across Middle East & Africa powering brands on Mail, Messenger, Flickr, News and Finance. Where content, community and commerce came together, I helped turn attention into revenue. Fun, fast, global - one team, loved it!! ⚡🚀
Built digital channels into growth engines
Drove Dell’s e-commerce and digital channels across EMEA translating online demand and customer data into measurable revenue and platform growth. Commercial impact at scale. Great chapter. 💻🌍
