Catrina is both a Fellow of the Chartered Institute of Marketing and a Chartered Marketer showing commitment to her field.
What I offer
The Fractional CMO Services
The image shows details of 5 services, Strategy for Success is a 6 month programme which includes CMO Retained, Workshops and CMO A&D for £4,000+VAT a month for the 6 months.
The SUCCESS Framework is authored by me and ensures your business' success.
Learn moreExperiences
Global Enterprise Software Company (Post-Acquisition Integration)
• Led consolidation of six brands following four acquisitions.
• Delivered full corporate rebrand (Hanse Orga → Serrala) within 6 months.
• Defined global new brand launch strategy and ensured enterprise-wide adoption across HR, IT, Finance, Facilities and external agencies.
International Trade Finance Company
• Developed end-to-end strategy including ICP definition and messaging architecture.
• Rebuilt agency ecosystem and established performance accountability.
• Defined senior marketing role and oversaw recruitment.
SaaS Cybersecurity Company
• Interim leadership during executive absence.
• Redesigned demand generation approach and product end-of-life strategy.
• Conducted organisational capability assessment and future structure planning.
Document Management Company
• Delivered 30% YoY revenue growth and 35% YoY profit uplift while maintaining >50% market share.
• Developed and executed 3-year growth strategy including departmental restructure.
• Built sales and channel enablement capability to strengthen commercial alignment.
