What I offer
Exceed revenue goals applying commercially-focused Marketing strategy
Practical, hands-on marketer with > 20 years of B2B Tech/SaaS experience, I help start-ups, scale-ups & global tech brands reach their next stage of growth.
Core skills: messaging & positioning, PR, product, strategy & planning, budgeting, social & digital, demand, metrics.
Learn more
Build EMEA / regional Marketing 1st footprint
For example, at Nylas, series-C Communication SaaS company, I build the EMEA Marketing organization with the 1st hire completed less than 1 quarter in and delivered the marketing plan, budget, campaigns and events to support regional growth
Build the Marketing strategy, planning and budgeting
At Medable, I delivered the Marketing Strategy. including brand strategy, customer segmentation, buyer personas and GTM plan, setting the direction of future marketing and sales activities. I hired and managed the team to execute.
Experiences
CMO and CEO Advisor at Huma, series-C HealthTech company
Led a team of 14 to excel full funnel, deliver on PR/Comms, brand, social & Digital, product & customer marketing and be OKRs / KPI driven. Key highlights include Strategic Partnership with Google Cloud on GenAI.
FRACTIONAL CMO, Continuum Industries, series-A AI SaaS
Established and resourced the 1st Marketing function from planning to budgeting to building processes, templates, deliverables and OKRs prior to series A round which resulted in $10M funding.
VP BRAND, DEMAND & PERFORMANCE MARKETING, Medable, series-D SaaS
Boosted top of the funnel yielding 800 net new MQLs per month with a rolling 6-months integrated marketing plan.
Shifted RTM mix from 100% event-driven to a multi-touch approach with Digital / Programmatic contributing over 40% of the MQLs through paid social, GoogleAds, paid media, ABM.
Marketing Contractor, Garden.io, DevOps SaaS company
Developed the PR & Communications launch plan and deliverables in support to the series A funding round. Work included website, social, email, PR, blogs, interviews, webinar, sales assets.
HEAD OF MARKETING (contract), Nylas, series-C Communication APIs SaaS
Built the Global Marketing planning focusing on geographical (NA, AMEA, APAC), segment, audience and RTM expansion.
Developed processes and best practices for campaigns, events and performance management.
Freelance Marketer, Dextcloud, seed stage Orchestration API SaaS
Devised the brand identity, the messaging, positioning and the value proposition by audience (investors, decision makers and influencers) and relaunched the website.
Partnered with Citi Innovation Group for joint PR announcement and activities.
Senior EMEA Marketing Director, MediData, HealthTech US-based company
Built from the ground up the first EMEA Marketing function inclusive of field marketing (enterprise, partner, social / digital, events), SDRs, integrated communications and marketing operations.
Remodelled the marketing strategy, planning and execution to contribute 20% to the overall pipeline.
various regional & global marketing positions at Dell/EMC over 14 yrs
Pre and post Leveraged Buy-Out - Served as CMO organisation internal consultant and headed productivity work streams to balance multi-millions savings and innovations. Generated $200M+ in savings across NA, EMEA & APAC through restructuring, agency management, process improvements, systems and tools
