
What I offer

Life design coaching
1:1 sessions to guide undefinables entering the age of commitments to design a life aligned to their uniqueness. I help them to build income streams that deliver on their purpose while achieving financial success along the way.

Growing the undefinable community
Providing intimate spaces for those who intentionally live beyond conventional labels to collectively empower our creativity, authenticity and capability. London-based with 40+ highly engaged members.

Writing a book on undefinable life design
After developing the undefinable life design model, I'm now bringing it to the world through my first book that is set to be released in late 2025. You can join 1,100+ others to read previews in my newsletter.

Keynote speaking on undefinable life design
Presentations of my undefinable life design model to help progressive leaders engage their team at work. I teach audiences how to leverage their uniqueness to align their career with who they truly are.
Experiences

Founders' Associate at The Portfolio Collective
For 2 years I supported Ben & Fiona to help build this community. I led on project management, finance, CXO strategy and modelling for the seed investment. I played a central in growing net revenue by +250% YoY and raising £1.4m from 250+ investors.

Semi-Professional Endurance Athlete
I've been in the running scene since 2013, and train up to 20 hours a week. Over that time I've represented GB in triathlon, completed IRONMANs and been to World Championships. It's even paid me at times through race winnings and sponsorship.

Contract Project Manager
Led a £65k and a £100k consulting project as a project manager. Delivered integrated value propositions and digital benchmarking projects with a team of 5 and 7.

Chief of Staff to Portfolio Professionals
Strategic support to free overwhelmed experts from their busy work. As a trusted right-hand, I've helped them scale their impact without the long hours, constant context-switching and endless to-do lists.

Virtual Gen Z Talent Assessment Days
Founded my 2nd business in my final year of uni to help final year students who had lost their graduate jobs gain meaningful experience. Over two years we built a team of 40 volunteers who delivered 31 events for 500 students with an average NPS of 90.

Parcel Box to Receive Home Deliveries
Took a year out of uni to start my 1st business. Founded to remove the "Sorry, we missed you" slips from the world. I bootstrapped the journey while working part-time, prototyping three designs on less than £1,500.