What I offer
Marketing Strategy
Your business has unique needs and goals. I am here to unleash the power of smart marketing to help you reach them. Whether it's increasing website traffic, generating leads, or driving sales, I can provide the expertise and insight to create a marketing strategy tailored to your business needs.
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Content Strategy & SEO
I combine technical, on-page and off-page strategies to boost your search engine rankings. Our goal is to help you connect with your customers in a way that they relate to, improve your online presence, and drive more leads and revenue for your business through effective content marketing and SEO.
Demand Generation
Are you tired of mediocre results, stalled growth, and lacklustre leads? It's time to leave the frustration behind and supercharge your business growth. With my unbeatable strategies, unrelenting commitment, and ingenious innovation I will help elevate your brand to new heights.
Digital Marketing
Harnessing the power of a well-crafted digital marketing strategy can propel your business towards unprecedented growth. In today's fast-paced and ever-evolving digital landscape, implementing an effective strategy is crucial for staying ahead of the competition and reaching your target audience.
Marketing Technology Consultancy
Streamline your processes, improve data insights, and make better decisions. With hands-on experience with all of the world-leading MarTech platforms I will ensure you have the right processes, tools, data and measurement capabilities in place to start seeing value and make more informed decisions.
Brand Strategy & Marketing
A key component in your brand's success is the power and elegance of your brand identity. I use my strategic marketing expertise, combined with creative content and data-driven customer insights to craft a compelling brand narrative.
Fractional Marketing
Are you struggling to effectively market your business and drive revenue? Don’t have the expertise or resources in-house to achieve your marketing goals? Partner with me as an extension of your existing team enhancing your marketing efforts without the commitment a full-time hire.
Experiences
Launched a new B2C online car rental business for Ebookers
Working with an amazing entrepreneur to build and launch a new Car Rental business across 12 markets, generating £17.2m in revenue in the first year. I directed all marketing strategies including SEO & content, digital demand generation, partnerships and building input from our Advisory Board team.
Launched B2C Automotive platform Fixter.com in the UK
Fixter.com was a startup automotive maintenance service in the UK, enabling car owners to choose when and who maintained their vehicle at a price that suited their budget. Marketing through predominantly digital channels, including social marketing, the business was subsequently acquired by Renault.
£48m Revenue growth for B2C Financial Services business
Through a data-driven marketing approach, including brand repositioning, realignment of product propositions and pricing, and a digital transformation of marketing execution, I led a team managing the D2C line of business at Equifax, delivering growth from £3m ARR to £48m ARR in 3 years.
Fractional Marketing role at a leading FinTech Software Company
I built the marketing & business development team for this AI-based software provider, generating $120m of new sales pipeline in 9 months, leading to 3x growth in ARR. I successfully launched this business into the USA and Europe, and increased brand awareness by 181% through SEO & Content strategy.
Strategic fractional role helping define the GTM for a Scaleup 3PL
I defined the GTM, including revenue strategy, for Zendbox, a scaling 3PL, marketing fulfilment services to e-commerce businesses. My strategy and execution drove +61% growth in revenue and a new business pipeline of £12m in 6 months. I also recruited the new in-house teams for sales and marketing.
Fractional CMO launching the world's first B2C digital asset vault
Buzzvault was the world’s first digital asset vault built on the blockchain which made it effortless for customers to digitally catalogue and insure their possessions. I recruited the marketing team, developed the brand messaging and all launch marketing activities to acquire UK customers.
