What I offer
14 year's experience in Growth & Marketing
Growth marketing leader with 14 years’ experience blending creative brand vision with commercial acumen to drive customer-led strategies, achieving business growth in competitive and evolving markets across EMEA, APAC and NA.
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Experience across multiple sectors
Growing revenue across B2B, B2C, and B2B2C landscapes, overseeing £5m+ budgets with P&L responsibility, has taught the importance of adaptability and innovation in applying marketing levers across diverse industries, including financial services, healthcare and automotive.
Customer-first mindset
Leveraging customer insights to develop targeted audiences, compelling propositions and appropriate growth levers across channels including PPC, paid social, SEO, CRM, CRO, events, webinars, OOH/TV and more.
Data-led approach to enhance learning
Data-driven approach and champion of experimentation, focusing on optimising CAC/LTV ratios through rigorous testing and learning (getting to a yes/no answer quickly and cost-effectively), which has consistently led to significant growth outcomes.
Leadership & inspiring teams
10 years’ experience of building, leading and managing multidisciplinary teams, fostering environments of collaboration and innovation. Direct engagement with founders/C-Suite and investors at board-level has been instrumental in aligning marketing strategies with business goals.
Experiences
Launched Babylon NHS offering
As one of the first 30 employees at this healthtech business, built a team of 8 and directed the marketing launch of “GP at hand”, in partnership with the NHS, achieving 30k registrations and £1m in annual revenue within the first month, and a further 150k registrations in the following 5 months.
Built marketing function at Dishpatch
Led marketing team of 10 at this foodtech business that was ultimately acquired by Waitrose. Developed an integrated marketing strategy combining digital, PR, events, and print, resulting in a +112% YoY revenue increase.
Growth marketing at Dext
Led growth marketing at a Series C SaaS scale-up, managing a £2.5m budget and a global team of 12, directing multiple campaigns and product launches concurrently to achieve 94% YOY growth in new MRR. Ultimately bought by Hg Capital.
Led digital performance function at PHD Media
Led digital team of 20 at this media agency, project managed new business pitches and digital strategy for 12 new clients, including PwC, Enterprise and auto marketplace HeyCar, driving additional £5.1m in billings and £1.1m in commission revenue.
Built marketing strategies for Rainbow Energy
Launched and scaled B2C and B2B growth channels, increasing monthly revenue from £50k to £695k in 6 months.
GTM strategy for Moneycast
Developed and executed a B2B go-to-market strategy for this fintech client, including personas, market research, messaging, channel strategies and revenue goals, ultimately engaging 100 alpha users.
Launching marketing function at Henderson Rowe
Developing a comprehensive marketing strategy for a seasoned wealth management firm to enhance brand visibility, increase lead quality, and boost sales conversions.
Advising businesses at Digital Boost
Offers strategic guidance to SMEs and charities, focusing on upskilling in marketing to drive business growth.
