What I offer
Fractional consulting, strategy, product development & marketing roles
Offering consulting, strategy, product management and product marketing capabilities to B2B or B2B2C software-related startups
Learn moreExperiences
Director of Product Marketing at QuickNode
QuickNode is a blockchain infrastructure startup. Headed product marketing leading up to successful $60M Series B. Revamped and expanded company’s messaging and go-to-market process, contributing to new partnerships with key blockchain foundations, 10+ enterprise deals, and 8% MoM growth in sign-ups
App Ads Global Product Marketing Lead at Google
Led end-to-end positioning, research, and marketing for bidding, visualisation, analytics and privacy products impacting $1.5B+ ARR in Google’s search and app ads businesses. Planned and delivered collateral, technical comms, co-branding initiatives, and record-breaking keynotes/webinars (3M+ views)
Strategy consultant at Keystone Strategy
Conducted analysis on 300+ drone and IoT hardware developers and service providers, and developed market entry proposal for Deutsche Telekom on high-margin use cases. Assessed seven EU target markets and created revenue forecasts for new data monetisation initiative for Microsoft
Head of International BD at Yodo1
Yodo1 is a mobile gaming startup. Led team of 3 associates to grow and manage relationships for 30+ publishing deals spanning IPs with 600M+ global users. Created new pipeline to expand client discovery, establishing company as “publisher of choice” for indie and midsized app developers
Senior Product Manager at Yodo1
Worked with CPO and 20+ engineers to adapt client game features to APAC markets. Drove collaboration with regional app stores and OEMs, acquiring 37M new users. Supported launch of KTPlay, an SDK that received $12M in funding from Alibaba to auto-implement in-app comms and monetise in-app inventory
