What I offer
"Hey, what's the big idea?" – Donald Duck
I enable businesses to stay focused on their Big Idea by leading sales and marketing with a no-nonsense approach. As a fractional Sales Director, I bring practical insights to cut through the noise and deliver real results—without the burden of a full-time position
Learn more
"I’ll get my suitcase from the van." – Derek Trotter
My vision is to partner with ambitious business owners and entrepreneurs to elevate their sales and marketing strategies. With years of experience, I guide clients around common pitfalls, providing both strategic insight and hands-on support in the fast-paced world of sales.
"It's no longer about the stuff you make, but the stories you tell"
- Seth Godin. Having built 3 startups into multi-million-pound enterprises, I bring a comprehensive understanding of digital and traditional marketing and sales techniques across B2C/B2B markets. I stay current with trends, including AI, and believe in a cohesive, mission-driven approach to growth.
Strategic Sales, Marketing & Commercial Growth
After two decades of developing my own startups, I am now seeking strategic sales, marketing, and business development assignments or opportunities, ideally fractional. I am best suited to startups or established businesses embarking on accelerated growth or undergoing transformational change.
Route to Market
I am a Board Member and "The Maker" at Mortise & Maker
At Mortise & Maker, we curate design-driven interior products and space-saving storage solutions tailored to individual lifestyles. If you have a product that fits our vision and seek a route to market, please get in touch.
Strategic KBB (kitchen Bedroom Bathroom) Marketplace Consultant
Strategic KBB Marketplace Adviser, I have held roles such as Ops Director, Sales Director, and Managing Director across installations, showrooms, manufacturing, and suppliers. With deep knowledge of the KBB industry, I provide valuable insights to support growth and operational efficiency.
Experiences
Founder of Arborlane
I founded a B2B furniture company, where building the factory and designing the products came naturally to me. However, my true success was in growing the brand and expanding its market reach. After achieving this, I successfully transitioned leadership to a new owner management team.
Founder of Burlanes Interiors
I founded a multi-location retail company, regularly featured in publications like Ideal Home Magazine. We specialised in kitchens for high-net-worth individuals and celebrities. We grew the brand to be aspirational, becoming one of the first in the industry to harness the power of social media.
Location Technical Assistant – Reef Television (BBC)
As a technical assistant to producers, talent, and crew, both on and off-screen, I learned the fundamentals of media production. These skills have been instrumental in my career, particularly in directing content creation to communicate the company’s narrative while staying true to its values.
Timber Twist
I was the first to harness the power of 3D printing within the joinery and furniture industry, refining the product in our factory before delivering it to market under the brand Timber Twist.
My can do attitude formed as an Irish Guardsman
The Irish Guards—known affectionately throughout the Army as ‘The Micks’—is an Irish regiment renowned for its loyalty and grit on countless tough operations. Its soldiers have the honour of guarding the Royal Family. Here, I learned a core business skill: delivering the objective.
Why I identify as a 'Maker' 🙂
In my spare time, I love learning new skills and applying them. My latest project was building a kit car, from restoration to spraying it myself. This led me to 3D printing for creating obsolete parts, inspiring the concept behind Timber Twist. My curiosity keeps me adaptable in sales and marketing.
