What I offer
Mentor to CEOs, MDs & B2B leaders & their teams
Mentor to CEOs, MDs & B2B leaders with a focus on sales & biz dev. I share real-world experience to sharpen strategy, boost lead flow & build momentum. I advise on marketing where it supports sales. Practical, no-fluff, action-led, results-focused.
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Fractional sales leader for growing B2B companies
I can step into B2B companies as a senior sales leader to shape strategy, lead teams, build pipelines & drive revenue. Ideal for businesses needing experienced firepower without full-time cost. Commercially sharp, outcomes-led, fast to impact, trusted at board level.
“You can be my wingman any time” Lt. Tom “Iceman” Kazansky
My Promise: I will be the best wingman you could ever want, anticipating needs, closing skill gaps, delivering candid feedback, safeguarding info, helping you arrive at the right decision, so you can lead faster with confidence & achieve for you & your team, safe in the knowledge “I have your back!”
"I’ll get my suitcase from the van." – Derek Trotter
My Delivery – With my deep understanding of people & markets, I help ambitious businesses elevate sales strategy. When there’s a tough client, long-term pitch or stalled deal, I roll my sleeves up, lead from the front & get it over the line, decisively, with no drama.
Project-Based Strategic Support - "Every day's a school day"
I apply my “Observe, Adapt, Deliver” approach to uncover solutions to your commercial challenges. I observe deeply, research rigorously, and turn insights into action, helping you overcome barriers, unlock growth, and drive meaningful change.
Network - “Succeeding in business is all about making connections.”
I excel at forging connections that drive growth. With empathy & insight, I help businesses expand networks, spark collaboration, focusing on genuine relationships that deliver results. You don’t just get me on your team, you also get the support of my network. CLICK LINK BELOW FOR CONTACT DETAILS.
"Hey, what's the big idea?" – Donald Duck
I help companies refine or develop products and services—preparing them for market or enhancing existing offerings. With strategic insights from concept to execution, I align features, messaging, and positioning for maximum impact and growth.
"It's no longer about the stuff you make, but the stories you tell"
- Seth Godin. I advise on marketing that supports sales, offering real insight into what works, and what doesn’t. With a focus on clarity over fluff, I help shape messages that resonate, guide campaigns that convert, and cut through the noise to build a brand that actually delivers.
Experiences
Founder of Arborlane
I founded a B2B furniture company where building the factory and designing products came naturally. My real success came after taking over BUSINESS DEVELOPMENT and marketing in 2019, growing the brand and expanding its reach. I later transitioned leadership to a new owner-management team.
Founder of Burlanes Interiors
I founded a multi-location retail company, regularly featured in publications like Ideal Home Magazine. It specialised in furniture for HNW individuals and celebrities. I grew the brand to be aspirational, becoming one of the first in the industry to harness the power of social media MARKETING.
Location Technical Advisor – Reef Television (BBC)
As a Technical ADVISOR to producers, talent, and crew, both on and off-screen, I learned the fundamentals of media production. These skills have been instrumental in my career, particularly in directing content creation to communicate the company’s narrative while staying true to its values.
Timber Twist
INNOVATION - I was the first to harness the power of 3D printing within the joinery and furniture industry, refining the product in our factory before delivering it to market under the brand Timber Twist.
My can do attitude formed as an Irish Guardsman
The Irish Guards—known as ‘The Micks’—are famed for loyalty, grit, and determination. In my 5 years’ service around the world, I gained those traits and key business skills: delivering the objective (sales) and understanding the importance of clear communication (marketing).
Why I identify as a 'Maker' 🙂
ME- I love learning new skills & applying them. My latest project was building a kit car, from restoration to spraying it myself. This led me to 3D printing for creating obsolete parts, inspiring the concept behind Timber Twist. My curiosity keeps me adaptable & always open to new ideas
