
What I offer

"Hey, what's the big idea?" – Donald Duck
I help companies refine or develop products and services—preparing them for market or enhancing existing offerings. With strategic insights from concept to execution, I align features, messaging, and positioning for maximum impact and growth.

"I’ll get my suitcase from the van." – Derek Trotter
I help ambitious business owners harness a deep understanding of people and markets to elevate their sales strategies. Drawing on years of experience, I navigate common pitfalls, offering strategic insight and hands-on support to deliver real, measurable results in the often brutal world of sales.

"It's no longer about the stuff you make, but the stories you tell"
- Seth Godin. I help craft compelling brand narratives that resonate with audiences. Focusing on what matters to customers, I shape stories that spark connection, drive engagement, & fuel growth. From your unique voice to cohesive campaigns, I’m here to help you forge a stronger market presence.

“Succeeding in business is all about making connections.”
— Richard Branson. I excel at forging connections that drive growth. With empathy and insight, I help businesses expand networks, spark collaboration, & thrive,focusing on genuine relationships that deliver lasting results. Relationships are the key to success. CLICK LINK BELOW FOR CONTACT DETAILS.

Route to Market
I am a Board Member and "The Maker" at Mortise & Maker
At Mortise & Maker, we curate design-driven interior products and space-saving storage solutions tailored to individual lifestyles. If you have a product that fits our vision and seek a route to market, please get in touch.

Strategic KBB (kitchen Bedroom Bathroom) Marketplace Consultant
Strategic KBB Marketplace Adviser, I have held roles such as Ops Director, Sales Director, and Managing Director across installations, showrooms, manufacturing, and suppliers. With deep knowledge of the KBB industry, I provide valuable insights to support growth and operational efficiency.
Experiences

Founder of Arborlane
I founded a B2B furniture company, where building the factory and designing the products came naturally to me. However, my true success was in growing the brand and expanding its market reach. After achieving this, I successfully transitioned leadership to a new owner management team.

Founder of Burlanes Interiors
I founded a multi-location retail company, regularly featured in publications like Ideal Home Magazine. We specialised in kitchens for high-net-worth individuals and celebrities. We grew the brand to be aspirational, becoming one of the first in the industry to harness the power of social media.

Location Technical Assistant – Reef Television (BBC)
As a technical assistant to producers, talent, and crew, both on and off-screen, I learned the fundamentals of media production. These skills have been instrumental in my career, particularly in directing content creation to communicate the company’s narrative while staying true to its values.

Timber Twist
I was the first to harness the power of 3D printing within the joinery and furniture industry, refining the product in our factory before delivering it to market under the brand Timber Twist.

My can do attitude formed as an Irish Guardsman
The Irish Guards—known affectionately throughout the Army as ‘The Micks’—is an Irish regiment renowned for its loyalty and grit on countless tough operations. Its soldiers have the honour of guarding the Royal Family. Here, I learned a core business skill: delivering the objective.

Why I identify as a 'Maker'
In my spare time, I love learning new skills and applying them. My latest project was building a kit car, from restoration to spraying it myself. This led me to 3D printing for creating obsolete parts, inspiring the concept behind Timber Twist. My curiosity keeps me adaptable in sales and marketing.