What I offer
Fractional Sales Leadership
Fractional VP Sales. I embed fast, own the number, drive GTM with 100-day plans, and coach high-performing teams.
o Embed quickly as interim VP Sales or Commercial Lead
o Execute 100-day plans to build trust and accelerate results
o Own the number while building the team around it
Learn more
GTM Strategy & Execution
Build GTM engines: TAM, ICP, territories—align teams and deploy proactive, account-based sales motions.
o Engineer your GTM engine: TAM, ICP, territories, & vertical plays
o Align Sales, Marketing, and Success around shared outcomes
o Deploy proactive sales motions and account-based models
Pipeline, Cadence & Forecasting
Strong pipeline, cadence, and forecasting motions are vital to drive consistency, trust, and growth, let me help:
o Build 5x+ pipeline coverage with outbound and ecosystem plays
o Run disciplined cadences to deliver forecast trust
o Embed MEDDPICC to qualify better, faster, and more consistently
Coaching, Culture & Accountability
Sales drives growth—but only when the engine is tuned, aligned, and firing on all cylinders.
o Create a people-first environment with high-accountability expectations
o Mentor A-players, coach for growth, and embed wellness culture
o Design rep scorecards, performance reviews, and enablement loops
IP & Methodologies
Sales must be armed with the right tools and tactics to plan smart and execute with precision.
o Call of Duty Model: Sales rhythm aligned with strategic planning
o Business Value Framework: Strategic deals mapped to KPIs
o Toolkits: Prospecting playbooks, forecast templates, QBR kits
Experiences
Interim GTM Reset: Building Sales Precision in a DevSecOps Scale-Up
In 6 months as interim VP Sales EMEA at a DevSecOps scale-up, rebuilt 10-head team, hired 5 key players. Month 2: reintroduced MEDDPICC. Month 3: pipeline reset. Month 4–6: forecast accuracy improved 30%. Laid GTM foundations for sustainable growth.
7-Month Sales Overhaul & Team Build Ahead of Strategic Exit
As interim Commercial Manager, reported to CEO to refine the full sales cycle—prospecting to close. Built and prepped the sales team for scale ahead of a planned exit, aligning commercial execution with strategic valuation goals in a fast-paced environment.
GTM Overhaul & Leadership Impact at PTC UKI
Revamped UKI GTM at PTC—aligning new biz, AMs, channel & CS under one rhythm. Launched “Prospecting Powerhouses” to 5x pipeline, drove 98% renewals, and hit 120% quota. Scaled team performance with clear cadence, strategic focus, and President’s Club results.
Scaling Northern Europe: 4 Years of Relentless GTM Execution & Leaders
Led Northern Europe to $80M revenue, doubling ARR from $13M to $29.2M. Expanded team, embedded MEDDPICC, and won 4x President’s Club. Closed strategic enterprise wins (Rolls Royce, IKEA, GSK) and ranked top VP across EMEA and globally.
