Commercially focused and creative. Extensive experience in senior roles incl. The Economist (UK/NEMEA Director) & The Week (Executive Director). I create high value partnerships for brands, build commercial strategies and maximise revenue by optimising pitches. Strategic consultant, trainer and mentor: projects include Discovery Channel, Pearl & Dean, SAGA and a newsletter start-up: The Knowledge. Keen surfer and Harley fan, I am a wavemaker...
What I offer
Commercial development
A strategic thinker with proven sales expertise who hates losing ...I speed-up start-ups ...using 30 years experience in building and leading commercial teams to success. I specialise in building pitches to win new business. I have the tools to innovate, launch new products and optimise revenue.
Experienced and proven sales team leader: coaching and training, building team performance, strategy and innovation. Mentoring to maximise performance ...from 1-2-1 leadership development to team-wide strategic workshops. Passionate about optimising the sales process using smart, powerful pitches.
Mixing creative and commercial to explore new opportunities and find solutions to challenges. Unpacking the problem sets the scene for energy, ideas and fresh thinking to take the stage. I help businesses to win...by applying positive disruption to the status-quo and asking the difficult questions.
Making bright sparks brighter ...using a mix of core sales techniques and innovative 'psychology of sales' content. Dramatically improving the performance of commercial teams, building confidence, creativity and effectiveness. Workshops with mentoring support for senior Management and sales teams
The Economist - UK /Northern Europe/ Middle East Director
Leading the domestic and international sales teams to optimise £28m commercial revenue . Working with the C-suite decision makers of global brands and strategists. Extensive experience in all industry sectors and media agency groups - gaining their trust to develop powerful win-win partnerships.
Devised and implemented a new commercial strategy, doubled revenue, won awards for International magazine and best digital launch. Secured high value partnerships from Airline, finance, luxury and automotive sectors. Led the commercial success of the App and email launches plus profitable spinoffs.
Developed a new commercial strategy for the UK and International businesses. Created an innovative new brand positioning, powerful new sales collateral and led training events to boost sales teams results. Mentored the sales Director to support and guide through the transition from linear to VOD.
Accredited Mentor at Distinction level - Combining creative innovation with commercial focus.
Proven expertise in performance improvement to all business sizes and industry sectors; from start ups to speed ups. Coaching & Mentoring, New Business Development ,Sales Training ,Branding, strategy.