What I offer
Fractional / Interim eCommerce Director (2–4 days a week)
I step into the business quickly, stabilise trading, fix performance issues, get governance in order, and build a clear commercial roadmap. Ideal for scale-ups, PE-backed brands, or teams in transition.
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Digital Transformation Advisor (B2C, B2B)
I help leadership teams cut through noise and align on what matters: capability gaps, channel priorities, data readiness, demand generation, and customer experience. Structured diagnostic, action plan, and 90-day roadmap.
AI-Led Discovery & Capability Workshops
Structured workshops to help teams understand where AI can drive operational impact. Includes use-case identification, process mapping, prompt frameworks, and a 90-day action plan. Designed for leadership teams who need practical, business-first AI adoption.
International Expansion & Market Entry
Strategy and execution for brands entering the UK, EU, Japan or US. Includes feasibility, partner selection, localisation, compliance, trading setup and operational readiness.
Technology & Partner Strategy
Advisory for SaaS vendors and agencies or service partners on go-to-market, ICP clarity, commercial models and warm market introductions. Only where genuine fit and value exist.
