What I offer
Fractional Chief Data Officer
With my 15 years of experience in data roles across Europe, I think I know how to help companies design and run data strategies and teams.
I am offering my experience to companies who want to make the most out of their data assets.
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Fractional CMO
In the past 4 years I served as CMO for the largest italian tolling provider and the largest publisher, helping thos companies evolve their marketing approach towards a data driven one.
My expertise lies in combining performance and creativity, providing measurable impact on marketing investments.
Startup advisor/mentor
Since 2015 I have been helping startups. I have been involved with several accelerators in London and I work with 2 startup studios in Italy.
My experience is helping founders design great products and bring them to market in a cost effective way.
I help them grow into CEOs as their companies grow.
Experiences
Chief Data and Marketing Officer - Telepass
I was running the data teams (analytics, data visualization, data science) as well as the marketing teams ("traditional marketing" as well as marketing technology and adtech)
Head of Analytics and Data Science - Booking.com
Creating and running Analytics and Data science for global experiences at Booking.com
Director of EMEA & APAC Marketing Analytics and Global CRM - PayPal
I was overseeing Marketing Analytics for the EMEA and APAC Regions as well as Global CRM
Head of Seller & Inventory Analytics EMEA - eBay
I was leading a team of analysts and data scientists to support sell-side operations and inventory optimization
Author of the book Office of Cards
In 2018 I published a book to help people succeed in large organizations. It contains tips and approaches to succeed both at work and in life.
On top of that I also publish a weekly newsletter, a weekly podcast and a youtube channel (all of these in Italian) to help people grow and succeed.
