What I offer
Research and Insight
Actionable insights generated for clients using a range of qualitative and quantitative research methods, including face-to-face and telephone interviews, online surveys and focus groups; as well as desk research.
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Marketing Strategy and Planning
Customer-focused strategic thinking and the creation of a marketing road map to help clients drive revenue growth and stay ahead of the competition.
Marketing Implementation
Operational marketing support, either for a specific project or campaign or on an ongoing basis, working alongside a client's marketing team or acting as an outsourced, part-time marketing director.
Training and Coaching
Both open and bespoke training courses, as well as one-to-one coaching, to help give clients the knowledge, practical skills and confidence necessary to market their business successfully.
Support for Creative Agencies
Support to enhance creative agencies’ in-house capabilities for their clients, whenever they need to expand their team temporarily or boost their resources at short notice.
Experiences
Food industry research
Qualitative research with food industry partners of the UK’s largest charity tackling food waste to assist with strategy development.
Communications evaluation
Evaluation of, and advice on, communications activities for a UK sustainable transport charity's project in an area of Glasgow.
Place marketing
Brand identity management for a Scottish region on behalf of a local authority, including implementation of a communications plan.
At Retirement proposition development
Development of a customer communications proposition for a UK pensions provider, and recommendations for communication methods.
Communications strategy workshop
Facilitation of a communications strategy workshop for a global investor in infrastructure assets.
Strategic marketing planning
Strategic marketing planning for a luxury jewellery retailer, including customer research and in-store customer journey mapping to help improve the customer experience.
Marketing planning and implementation
Client research, followed by marketing and business development strategy development, then ongoing implementation for an insolvency support services firm.
Marketing planning and implementation
Client research, followed by marketing strategy development, then ongoing implementation for a litigation law firm.
Marketing training
Marketing training courses for business clients of a Scottish college as their associate trainer for marketing.
Marketing leadership coaching
Marketing leadership coaching to assist a marketing manager in a healthcare technology business move up to a CMO position.
