
I help organisations apply innovation to their product, service and value proposition, refine their brand, and reinvent themselves from within.
I also invent independently.
Currently I'm developing the 1nhaler, a single-dose, dry-powder, pulmonary inhaler.
Also in development is KELP Systems, a revolutionary marine energy delivery system.
I also create stunning pitch decks!
What I offer

Applied Innovation
I help businesses of all sizes, across sectors, to embrace the value of innovation across product and service design, technology application, brand development, value proposition, and customer marketing strategy.
I have a lovely deck with examples, drop me a DM and I'll share.
Experiences

One Hundred Flowers (My own consulting company)
Brand, marketing, value proposition and presentation materials for One Hundred Flowers Ltd (My consulting business)

1nhaler Ltd (My own Medical Device startup)
Brand, marketing, value proposition and presentation materials for 1nhaler Ltd (My medical device business)

KELP Systems (My own renewable energy startup)
Brand, marketing, value proposition and presentation materials for KELP Systems Ltd (My renewable energy business)

(Recent work) Infinite CFO
Value proposition, sales and marketing strategy, and brand visual identity and presentation materials for Infinite CFO (A Fintech business)
“Don helped our team to think deeply about our customer pain points, value proposition and the focus of our business strategy." Simon Smith, CEO

(Recent work) Quin AI
Value proposition, sales and marketing strategy, brand visual identity and presentation materials for Quin AI (An e-commerce AI startup)
Don found a clear pathway towards commercial value, by identifying the key customer motivations, defining the value proposition." Gulsah Gulser, Founder

(Recent Work) Expedia Media Studio
Innovation strategy, business model design, brand and value proposition for Expedia Media Studio (Expedia’s in-house innovation agency)

(Recent Work) Expedia/South Africa Tourism
A collaboration between Expedia and South Africa Tourism. Future Five is a five year initiative to revitalise tourism through sustainable infrastructure.

(Recent Work) Prudential re-brand
Redesign and rebrand of the Prudential digital product suite. Including building an in-house design function.

(Recent work) ABB Robotics
Content, sales and cross-channel/platform marketing strategy for ABB Engineering.