Home Our community Member directory Don Smith

 

What I offer

Applied Innovation

Applied Innovation

I help businesses of all sizes, across sectors, to embrace the value of innovation across product and service design, technology application, brand development, value proposition, and customer marketing strategy.
I have a lovely deck with examples, drop me a DM and I'll share.

Experiences

One Hundred Flowers (My own consulting company)

One Hundred Flowers (My own consulting company)

Brand, marketing, value proposition and presentation materials for One Hundred Flowers Ltd (My consulting business)

1nhaler Ltd (My own Medical Device startup)

1nhaler Ltd (My own Medical Device startup)

Brand, marketing, value proposition and presentation materials for 1nhaler Ltd (My medical device business)

KELP Systems (My own renewable energy startup)

KELP Systems (My own renewable energy startup)

Brand, marketing, value proposition and presentation materials for KELP Systems Ltd (My renewable energy business)

(Recent work) Infinite CFO

(Recent work) Infinite CFO

Value proposition, sales and marketing strategy, and brand visual identity and presentation materials for Infinite CFO (A Fintech business)

“Don helped our team to think deeply about our customer pain points, value proposition and the focus of our business strategy." Simon Smith, CEO

(Recent work) Quin AI

(Recent work) Quin AI

Value proposition, sales and marketing strategy, brand visual identity and presentation materials for Quin AI (An e-commerce AI startup)

Don found a clear pathway towards commercial value, by identifying the key customer motivations, defining the value proposition." Gulsah Gulser, Founder

(Recent Work) Expedia Media Studio

(Recent Work) Expedia Media Studio

Innovation strategy, business model design, brand and value proposition for Expedia Media Studio (Expedia’s in-house innovation agency)

(Recent Work) Expedia/South Africa Tourism

(Recent Work) Expedia/South Africa Tourism

A collaboration between Expedia and South Africa Tourism. Future Five is a five year initiative to revitalise tourism through sustainable infrastructure.

(Recent Work) Prudential re-brand

(Recent Work) Prudential re-brand

Redesign and rebrand of the Prudential digital product suite. Including building an in-house design function.

(Recent work) ABB Robotics

(Recent work) ABB Robotics

Content, sales and cross-channel/platform marketing strategy for ABB Engineering.

Connections View all

 

Roles (/)
  • i.e. Marketing director
  • i.e. Mentor
  • Chief Creative Officer
  • Chief Innovation Officer
  • Applied Innovation Consultant
  • Design Director
  • Inventor
  • Startup Co-Founder
  •  ...show more
  •  ...hide
Industries (/)
  • i.e. Tech
  • i.e. Education
  • Digital
  • TRAVEL TECH
  • Media, tech, entertainment, sports
  • Fintech
  • Pharmaceutical
  • Renewable energy
  •  ...show more
  •  ...hide
Regions
  • Europe, 
  • Africa, 
  • Middle East, 
  • North America (east coast), 
  • Caribbean, 
  • North America (west coast)
  •  ...show more
  •  ...hide

 

Skills (/)
  • i.e. Research
  • i.e. Branding
  • Business Innovation
  • Creative Strategy
  • Design Consulting
  • Value Proposition Design
  • Brand Design
  • Typography
  • Startup entrepreneur
  • Invention
  • Product Strategy
  •  ...show more
  •  ...hide
Keywords (/)
  • i.e. Digital nomad
  • i.e. Ex-Google
  • Inventor
  • Innovator
  • Designer
  • Sense-Maker
  • Brand Strategist
  • Competitive Archer
  • Typographer
  • consumer psychology
  • In-house agency builder
  • Founder and Entrepreneur
  •  ...show more
  •  ...hide

Connections View all

Contact us