What I offer
Marketing Advisory, Go-to-Market Strategies, Outsourced Marketing
Mad About Marketing Consulting is a B2B and B2C Marketing Advisory company that helps you with your go-to-market and marketing transformation strategies.
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Content Strategy and Social Media Marketing
Curate your unique viewpoints, thought leadership, seeding and nurturing strategies to generate demand, build your brand voice and attract leads
Brand Strategy
Brand goes beyond just a logo, visual, tagline and colour. It is the value proposition behind the why, what and how. I can help you rediscover and rework your value proposition, remap your customer targeting strategies and help redefine or refresh your brand strategy
Go-to-Market Advisory
We are the experts in Asia and can advise companies on their go-to-market strategy, including customer segmentation, value proposition, digital and offline targeting strategies for acquisition and retention.
Social, Content, Paid and Organic
SEO, SEM and Digital Advertising goes hand in hand, supported by a good content and storytelling narrative to articulate the Why and How of your proposition. We can help with that to ensure you are top of mind and top of the ranking for consumer intent based search behavior.
Experiences
Educational Sector
Client is a pre-school targeted at the affluent families and expats
Provided marketing advice on how to get started with Branding, Value Proposition, Targeting, Engagement and Client Acquisition strategies
Professional Services Sector
HR consultancy and head-hunting search firm targeted at the Asean region.
Provided business and marketing advice on how to get started with Branding, Value Proposition, Targeting and Engagement model
Commercial and Consumer Banking
Deep dives and workshopping sessions to unlock pain points around their current people, process and platform and uncover ways to improve them in a cost efficient manner.
Streamlined their MarTech stack, restructured the marketing team and implemented a change management framework
Retail, F&B
Hong Kong Based holdings company looking to set up a F&B franchise in Singapore, Thailand and China.
Act as an outsourced marketing function for end to end marketing planning and implementation.
