Oxford history grad turned strategy consultant turned growth marketer. Spent a decade scaling media and tech businesses (Tortoise Media, Multiverse, dmg media, Jack and Jill) after four years at L.E.K. Consulting. Now I help companies figure out what to say, who to say it to, and how to make it stick. Big on AI tooling, brand strategy and making data actually useful. Based in SW London. Fuelled by netball tournaments and strong coffee.
What I offer
Fractional and strategy roles
Fractional CMO, growth strategy, marketing transformation, GTM and AI-powered marketing. Available for project or part-time work with businesses of any size. I love the bit where strategy meets execution — the plan is only as good as what gets shipped.
Experiences
Marketing and Strategy leader
Strategy consultant at L.E.K., then grew Tortoise Media to 50k subscribers, built ABM from scratch at Multiverse, and went deep on AI marketing at a fast-scaling recruitment startup Jack and Jill AI. Consulting brain, marketer's toolkit
