What I offer
Go-to-market and new growth: strategy consulting
I work with leadership to develop and implement cohesive strategies for new market entry, accelerating growth in existing markets, growing new and existing revenue streams. I specialise in digital businesses (standalone or linked with legacy / non-digital) and creative content businesses.
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Business turnaround, pivoting, cost-cutting: strategy consulting
I work closely with senior teams on business turnarounds and pivots: from diagnostic (what's not working and why, who are we targeting) to defining the target future state, funding change (incl. cost cutting) and developing a plan to implement changes to operating model, people and culture.
MVP and early product hacking for non-technical founders
I work with early stage, non-technical founders in early product and MVP development. This covers user journey mapping, developing and testing paper prototypes, wireframing, testing product ideas before building, building codeless (or limited code) MVPs.
Mentoring on team-building for startups and scaleups
I mentor business leaders in startups & scale-ups on designing and optimising team structure, hiring, getting the best out of teams, navigating generational differences in the workplace, staff morale during tough times, and maintaining momentum in hybrid teams of all sizes.
Experiences
Strategy consulting, business transformation and implementation
Trained at The Boston Consulting Group, I now act as an independent consultant in all sectors, with a focus on media & entertainment (news, music, research, events). I am experienced in commercial strategy, new products, organisational design and change, sales strategy, operating model improvement.
Business turnaround and new growth: strategy and execution
I led the turnaround of Elite Daily, a US news & entertainment site. This involved overhauling processes & teams: editorial (written, video), digital ad sales, product, SEO, social. Later, I restored growth to The Economist's top ad category (luxury) & grew new profitable businesses from B2B events.
Early stage startups: product/MVP hacking, business model development
In 2020-22, I founded and grew a tech platform for indie musicians to monetise online concerts and connect with fans all over the world. In the process, I learnt a lot about video streaming and ecommerce (tickets, merch), hacking codeless MVPs, launching new products & evolving business models.
Digital strategy for classical music organisations
I have 10+ years of experience as a board trustee of leading UK arts organisations: Aurora Orchestra and City of Birmingham Symphony Orchestra (CBSO). I also advise a number of classical music and opera organisations on new audience development, online communities and audiences, and digital revenue.
