Fergus McIntosh
London, United Kingdom
A fractional CMO and digital growth leader with 19+ years’ experience transforming business performance through data, brand, and customer experience. I blend strategic vision with hands-on delivery by driving personalisation, performance marketing, product development and digital innovation. Known for energising teams, simplifying complexity, and unlocking scalable, sustainable growth
What I offer
Marketing Strategy & Implementation
Fractional CMO/ Marketing Director- full suite of in house Marketing support.
Digital Journey Design & Development
Fractional Digital Support across full customer journey
Experiences
Commercial Acceleration- Retail Bank
<30% of sales completed Digitally to +80% in 3 years through Digital Product development, CRO, Personalisation & connected journey management
D2C Business launch
Zero to launch of B2C Wealth Management business across brand, marketing, product, journey & experience.