Home Our community Member directory Fergus McIntosh

 

What I offer

Marketing Strategy & Implementation

Marketing Strategy & Implementation

Fractional CMO/ Marketing Director- full suite of in house Marketing support.

Digital Journey Design & Development

Digital Journey Design & Development

Fractional Digital Support across full customer journey

Experiences

Commercial Acceleration- Retail Bank

Commercial Acceleration- Retail Bank

<30% of sales completed Digitally to +80% in 3 years through Digital Product development, CRO, Personalisation & connected journey management

D2C Business launch

D2C Business launch

Zero to launch of B2C Wealth Management business across brand, marketing, product, journey & experience.

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Roles (/)
  • i.e. Marketing director
  • i.e. Mentor
  • Managing Director, Digital Director, Ecommerce Director, Consultant
  • Customer & Marketing Director
  • Head Of Digital
  • CRO, VP Sales, Head Of Sales, Sales Director
  • Head Of Customer Experience
  • Digital & Marketing Director
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Industries (/)
  • i.e. Tech
  • i.e. Education
  • Banking & financial services
  • General insurance
  • Energy
  • Home services
  • Strategy consulting
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Career experience

10-20 years

Regions
  • Europe, 
  • Middle East
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Skills (/)
  • i.e. Research
  • i.e. Branding
  • Marketing Strategy
  • Product Development
  • Customer Value Proposition
  • Go To Market Strategies
  • Sales Leadership
  • Sales Management
  • Adobe Suite
  • Customer Journey Mapping
  • Personalization
  • Acquisition Marketing
  •  ...show more
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