What I offer
CDP introduction
It is about making the company future proof by improving MarTech capabilites and introducing single customer view across portfolio of brands.
Learn moreExperiences
Digital Director, AmRest
Leading digital commerce, 3rd party food platfroms cooperation, customer care, MarTech, data science, customer insights and digital analytics.
KFC, PizzaHut, Starbucks, BurgerKing, SushiShop, La Tagliatella, BlueFrog, Bacoa,
Digital Director, Coca-Cola Hellenic
Led Digital and eCommerce - digital commerce strategy and joint business planning with KAs; retail media; shopper research and shopper marketing; portfolio mngt; P&L resp.
Commercial Leadership Manager, Coca-Cola Company
Leveraged strategic business opportunities, developed, and implemented action plans to unlock them i.e.
• channels (i.e., eCommerce, eB2B, Horeca)
• customers and categories (field of play, vitamin water route to market)
• consumption occasions (“mixing” and “at work”)
Marketing Manager, Coca-Cola Company
Developed and implemented long term strategies across portfolio of brands (Coke, Fanta, Sprite, Burn, Powerade); brand assets creation and commercialization; communication; customer retention; retail media; digital marketing, customer promotions; customer experiance, RGM, sponsorships;
