Gianna Palyvou

London, United Kingdom

Growth-focused brand strategist with 20 years of experience turning insight into clear, actionable strategy. I led Vodafone UK’s repositioning at Ogilvy, full-funnel and award-winning. Today, I advise companies, founders and boards across sectors, helping them sharpen strategy, act fast, and guide teams through change. With experience on both agency and brand side, I deliver clarity, momentum and measurable outcomes.

What I offer

Growth-Driven Brand and Marketing Strategy | Fractional Leadership

I offer strategic leadership in brand growth, customer experience and marketing transformation. With over 20 years of experience across telecommunications, retail, and digital innovation, I specialise in guiding through complex change, helping sharpen strategy & accelerate performance.

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Experiences

Strategic Brand Leadership

I’ve led game-changing strategies for global brands, driving measurable success through brand repositioning, customer loyalty programs, and digital innovation. My leadership integrates data-driven insights and creativity, resulting in award-winning campaigns and significant growth.

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Roles (/)

i.e. Marketing director
i.e. Mentor
Marketing Strategist
Fractional CMO / CIO (Marketing & Innovation)
Digital Marketing Strategist
Managing Partner
VP Of Marketing
Brand Strategy
Marketing Consultant
SVP, Brand Strategy & Management
Growth Marketing
Strategy Consultant
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Industries (/)

i.e. Tech
i.e. Education
Media and telecommunications
Technology, information and media
Marketing and advertising
Advertising, media, entertainment
Events
Digital media
Wellness & lifestyle
Sports marketing
Marketing and sponsorship
Financial services,
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Career experience

10-20 years

Regions

Europe,
Middle East,
North America (east coast),
North America (west coast)
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Skills (/)

i.e. Research
i.e. Branding
Brand Experience specialist
Cross-functional Team Leadership
Digital Innovation
Stakeholder Engagement
Marketing Strategy
Performance Marketing
Customer Experience Consulting
Customer Relationship Management (CRM)
Digital Marketing Strategy
Change Leadership
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Keywords (/)

i.e. Digital nomad
i.e. Ex-Google
multilingual
Leadership, innovation, start-ups, strategic planning, partnership development, commercial intelligence, social impact,
purpose driven
Omnichannel
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What I offer

Growth-Driven Brand and Marketing Strategy | Fractional Leadership

Experiences

Strategic Brand Leadership

Connections View all