What I offer
Interim and Fractional Sales Director
Fractional Sales Director specialising in scaling tech sales. I optimise processes, remove blockers, strengthen cross-functional alignment and develop high-performing teams. I translate complex solutions to deliver clear commercial value and drive predictable, enterprise-level growth.
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Transformation of Underperforming Sales Teams
My approach blends structure, empathy, and commercial discipline:
Diagnosis of the root causes of underperformance
Introduction of clear KPIs and performance expectations
Realigning the team around their strengths, rectifying skill gaps improving forecasting and pipeline management.
Scalable Sales Systems for Tech & SaaS
Design end-to-end sales processes
Define best-practice qualification, discovery, and deal management frameworks
Connect product, marketing, and sales into a unified commercial engine
Develop clear documentation, playbooks, messaging, and cadences
Enterprise Level Sales Leadership
I bring C-level influence, strategic thinking and commercial governance.
Navigate complex enterprise sales cycles
Protect margins and ensure commercial robustness
Represent sales credibly with investors, boards, and leadership teams
Drive strategic partnerships that fuel long-term market expansion
