What I offer
Social Commerce Consultancy
I consult brands on driving value from social commerce. Already China's third-biggest sales channel and capturing 7% of US retail eCommerce sales this year, social commerce is an incredible opportunity: I help brands understand how to win, across TikTok Shop, Meta, YouTube & other platforms.
Learn moreExperiences
Head of Commercial, Global Merchants @ TikTok Shop
Led TikTok's commercial relationship with key global merchants. Designed & built global commercial team; developed & owned go-to-market strategy for global accounts; engaged and developed partnerships with global merchants; partnered with brand leaders to develop social commerce strategies.
UK Commercial Director @ Deliveroo
Commercial Director at Deliveroo, leading a team responsible for commercial partnerships & BD with Deliveroo's most complex & strategic partners. Grew Deliveroo's market position, commercial relationships and performance. Member of UK leadership team, owning key corporate and people initiatives.
Global Client Leader @ Google
Experience spanning digital marketing and media, ad tech, and cloud solutions. Most recently, led a team of 30+ responsible for Google's global partnerships with the world's biggest advertisers, managing a multi-million dollar portfolio and some of Google's most strategic commercial agreements.
