I’ve always had a curiosity about travel, new places, and different cultures — so working in the travel and hospitality industry is ideal. With over 25 years’ global experience in commercial, sales and distribution, and analytics roles within hospitality, I now operate a freelance portfolio career helping travel and hospitality organisations make better commercial decisions through strategic clarity, analytical insight, and trusted advice.
What I offer
Commercial Strategy and Leadership
Providing part-time or interim commercial leadership, and commercial strategy, support for established organisations navigating change or complexity.
Commercial Analytics & Insight
Helping teams turn data into clear insight, intelligence, and action — including performance diagnostics, revenue opportunity assessment, and decision-support analytics.
BI & Data Product Strategy
Supporting organisations to assess current BI and data capabilities, define business-led use cases, and prioritise future-state BI and data products — without jumping straight to implementation.
Startup & Scale-Up Advisory
Working with early-stage and scaling travel and hospitality startups to build strong commercial foundations, shape go-to-market strategy, and scale intelligently