What I offer
Fractional CMO (Chief Marketing Officer)
Senior level strategic marketing advice to support the growth or transformation of a business on an ad hoc / part-time basis.
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Fractional CDO (Chief Digital Officer)
Innovator at the forefront of digital and social media since 2005 I offer a strategic view and expertise on digitization to open up new markets and explore opportunities to grow and diversify revenue.
Advisor
10 years of PE and PE backed business experience including pre-deal DD, post-deal integration, M&A and carve out I offer advice and support to PE funds and private companies seeking to fundraise.
Experiences
Interim CMO
LCap are a privately owned group of four companies including professional services and software supporting value creation for Private Equity and high-growth companies. As group CMO I supported the Board aims of M&A and fundraising through operational efficiency in sales and marketing.
Marketing Expert for Due Dilligence
Endava are a leading provider of commercially-focused technology due diligence, strategic advisory and operational improvement.
Interim Global Head of Digital and Social Media
Private University with 7 campuses globally targeted 16 – 35 yr olds in US, LATAM, EMEA and APAC. Defined strategic direction for revenue growth through digital innovation and branded story telling. Achieved x10 ROI(£1M) in 1 month through creation of influencer network. Managed £1M social ad budget
Interim Marketing Director
Supported Co-Founders with fundraising, organisational change management and marketing strategy during rapid pivot from live to virtual events launching the CogX Live Network Platform and mobile app. CogX is a network for hundreds of organisations and thousands of thought leaders in AI.
Global Group Digital Director
Created internal agency to manage marketing transformation across 25+ portfolio companies for The Oakley Capital Group, a business with over €3 billion across four flagship funds. Developed branding and marketing strategies for all aspects of the digital mix.
Director of Social Media
Developed services, capabilities, pricing model and proprietary measurement technology for award winning start-up leveraging celebrity social media accounts for brands, production companies and broadcasters. Created first celebrity live broadcast on Facebook 6 years before platform roll out.
