What I offer
Tech Start-Up Advice: 3X founder.
I've worked with 20+ early stage startups from idea to exit - so enjoy the buzz of high growth potential businesses. I can help with strategy, GTM planning, funding and operational delivery of growing your business.
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Go To Market Planning
I have worked with pre-revenue start-ups to global tech brands to develop Go To Market strategy and deliverables including research, competitive analysis, value prop, pricing, channels and targeting to help with customer acquisition and predictable revenue growth.
Building Predictable Revenue Pipeline
I can build a pipeline of highly qualified sales opportunities. Identify ICP, target personas, pain points, sales signals, value prop & messaging and build a sales engine that generates highly qualified sales opportunities using AI & Automation.
Self-Service, Done With You or Done for You.
New Market Entry
Entering a new market can be challenging. I have helped multiple early and growth stage tech companies to enter the UK and other English speaking markets. Help can include market and competitive research, formation and hiring, local market strategy, planning and delivery, reporting and analysis.
Experiences
Data Analytics Start-up Launch
Interim "launch" CEO for a data analytics startup. Ambitious founding team with limited budget. Formed UK entity, created launch strategy, implemented demand creation, lead gen and sales. Build processes and fractional team.
Achieved £1m ARR in 9 months, with notable enterprise client wins.
MBO Spin Out Lead
Working with an international FM company to spin out proprietary tech into new co. Negotiated transition to high growth potential tech start-up including IP, new hires, new GTM and more agile product team.
New Co now established and growing in multiple markets.
Growth Acceleration
Worked with a B2B SaaS BPM provider to accelerate growth. Identified high growth potential segments, developed proposition and channel strategy. Delivered systems that increased lead quality, reduced time to sale and boosted conversions.
An 18% reduction in CAC and 24% boost to LTV.
First 100 Customers
I was asked to build and execute GTM strategy for a sales AI start-up. Generated early traction, referenceable customers and proof of value. Extracted founder from sales to build a better product. Then installed repeatable systems and hired team to grow.
Achieved 200% of target in first 10 months.
