What I offer
Commercial Strategy
- Defining the Ideal Customer Profile
- Creating Go-To-Market strategy
- Developing Pricing & Promotion strategy
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Brand Strategy
- Establishing the Vision & Mission
- Defining Positioning
- Creating Messaging Pillars
Experiences
Strategy Director - Big Table Group
Operator of 230+ casual dining restaurants, employing 6,000 people across UK & Ireland, including Las Iguanas, Bella Italia, Banana Tree and Frankie & Benny's. The group continues to create, develop and acquire brands throughout high streets, resorts, shopping centres and concessions.
Strategy Consultant - Collinson
Global travel facilitator, operating airport lounges & experiences, loyalty, customer experience and insurance programmes. Collinson works with 1,400 banks, 90 airlines and 20 hotel groups, and supports 400+ million travellers.
Strategy Director - Wildfarmed
Vertically integrated, farm, flour and food company, literally writing the book on regen farming, paying each member of the supply chain fairly, and bringing better bread to supermarket shelves, restaurant menus and bakery windows across the country.
Strategy Director - Canvas
Rapidly-scaling flexible office provider with design-led, low-waste spaces in London's most vibrant neighbourhoods.
Co-Founder & Strategy Director
Challenger creative agency focused on strategy, brand, and digital, working with category-defining brands including Coca Cola, LEON, Fairline Yachts, Diageo, Franco Manca, and Gozney.
Led strategy, new business, partnership, and client services functions. Exited in August 2022.
Managing Director
Led a team of 120 across a portfolio of hotels, bars & restaurants, event spaces and commercial real estate.
Responsible for all facets of finance, asset, product and service.
