What I offer
Commercial, Trading, Merchandising Director
I help brands unlock growth by combining deep experience in trading, merchandising, ecommerce, and commercial strategy. With 25+ years in retail and D2C—including roles at Primark and River Island, and scaling Christopher Ward from £10m to £56m.
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Fractional Commercial & Trading Director
I’m starting a new chapter, offering fractional or project-based support to consumer, fashion, and D2C brands. With 25+ years’ experience at Primark, River Island, and Christopher Ward, I bring deep trading, ecommerce, and commercial know-how to help businesses grow with focus and pace.
Commercial & Trading Strategy Support for Scaling Brands
I help growing D2C, fashion, and consumer brands unlock performance through smarter trading, ecommerce, and product strategy. With 25+ years in commercial leadership (Primark, River Island, Christopher Ward), I now support founders on a fractional or project basis.
Experiences
Scaling Christopher Ward: £10m to £56m Growth Journey
As Trading Director, I helped lead Christopher Ward’s growth from £10m to £56m revenue. This included overhauling pricing and promotions, improving product lifecycle management, scaling ecommerce, and aligning commercial, product, and marketing functions.
