What I offer
Marketing Strategy Consulting
My goal is to help businesses build the right team or strategy so that my role is no longer needed. Terms are range from 6 to 12 months in duration to help the business get the necessary structure and progress in place to be successful. Services include strategy, planning and vendor selection.
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Marketing Project Management
My goal is to help businesses advance down the field. Projects are bespoke partnerships that conclude with a specific deliverable. Examples include brand development sessions, content marketing strategy/mapping, leadership training program strategy/build out, recruitment training, etc.
Experiences
Vice President of Marketing, STELLA Automotive AI
Successfully led the retail automotive market launch of a new concept, a conversational AI SAAS product, with a branded, multimedia campaign including paid assets and influencer/PR efforts in under 90 days with record-breaking revenue results.
Director of Customer Development & Marketing, Optima Health Plans
Led profitable lead generation campaigns for government and commercial health plans, contributing to double digit increases in membership growth in Medicare and Individual and Family plans.
Vice President of Marketing, Dominion Dealer Solutions
Built, developed and led marketing and OEM business development teams. Cultivated business development strategy which delivered lead generation across traditional and digital channels (video, digital, SEM, social media and print), yielding 180% return on investment (ROI) in 2018.
