What I offer
Communications strategy
Diagnosing where the strengths and weaknesses of your comms are; creating strategies to highlight the former and eliminate the latter; and helping with delivery of those strategies, notably building organisational skills and capacities to make the work sustainable
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Communication strategy
Working across the range of communications: diagnosing where the strengths and weaknesses of their comms are; creating strategies to highlight the former and eliminate the latter; and helping with delivery of those strategies, notably building organisational skills and capacities, not dependency.
Communications mentoring
Helping an organisation understand its messaging and go through the catharsis of explaining itself, and building the optimum channels and networks through which to disseminate, amplify and engage.
Crisis readiness
Helping a client build a crisis plan - it's too late to do it once the crisis is here. How to build teams, messaging-processes and speedy delivery to calm your world down.
Editorial and content strategy
How to create a ready stream of content and for what purpose (to engage, to create SEO, to build a campaign...) and how to build the robust editorial and production systems to deliver.
Experiences
Head of digital communications, Prime Minister's Office
Created a new team and communications processes for the most influential office in Government. I drove strategy in a difficult environment, challenging the established culture and launched high profile projects and renovated the editorial delivery.
Head of digital diplomacy, Foreign Office
Created and delivered a strategy involving 257 consulates and embassies sites, delivering in in 40 different languages with 300 editorial staff and editorial contributions from senior staff across government.
Editor-in-chief, HuffPost UK
UK head of the global network of news sites. Responsible for the organisaWonal coherence and commercial prospects of a team of 40 journalists, rebooWng its purpose from a blogging network to original journalism. Working to targets of audience and revenue growth, while building a recognisable brand.
Content director, IMA-Home
Responsible for creating, and delivering, the strategy to drive a new content unit and product range and ensuring the organisation has the skills, capacity, culture and processes to deliver in a new way in a ad agency, and building new messaging across a range of formats, platforms and cadences.
Digital Director, The Independent
Created and implemented a web strategy and increased the website’s audience by almost 200% year on year, increasing the monthly page impressions from 17m to 50m and the unique users from 3.5m to 10m.
Director of digital, Freud Communications
Created a corporate direction for digital for the company itself and delivering digital strategies for a number of blue chip clients such as Comic Relief, Asda, Tony Blair Faith Foundation and Shelter.
Executive editor, B2B, The Guardian
Senior editor for two of the Guardian’s key B2B digital projects, launching one and overseeing the other. Launched new products, both digital and print, and oversaw significantly rises in both traffic and commercial revenue.
