My experience includes working in big tech and healthcare companies, also founding a tech startup, creating top-tier apps with 100+ million downloads, and successfully exiting after five years.
Since 2021, I have been helping entrepreneurs and startups in strategy and operations.
What I offer
Helping Entrepreneurs and Startups Scale and Grow
I'm experienced in helping teams create and launch digital products and solutions within tight constraints and budgets. I support leadership to identify consumer needs, optimise value creation and prioritise what steps need to be taken to get products and services to market.
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User Experience Design Expertise
I have an extensive background in creating engaging customer experiences. My earlier years in video game development taught me the benefits of story telling and consumer emotional investment. I've applied this knowledge to a variety of industries from healthcare to fintech.
Product Workshop Facilitation
I'm an experienced facilitator in Product Development Workshops, I specialise in leading multifunctional creative teams to efficiently identify and prioritise key product features. My approach ensures a collaborative and inclusive environment, enabling informed decision-making that aligns.
Public Speaking and Panels
I am available for pubic speaking and being a part of panels. Experienced in founding startups, app development and Generative AI. I've presented at MedX Health Conference at Stanford University, at BAFTA and at a variety of companies from startups to corporates. Please contact me for info.
Experiences
Founder & CEO of an App Development Startup - sold to Philips BV
In 2012 I co-founded an app business and created apps for parents-to-be and of new borns. The two largest being Pregnancy+ and Baby+. Utilising my background in UX design and experiences from video game development we were able to create highly engaging apps - ranking #1 with 100+ million downloads.
Advisory Board Member - Glint Pay
Mentor to CEO. Advising on Business Strategy, Product Design and User Experience. Glint Pay is a revolutionary way to hold allocated gold and use it as everyday money. Working with Glint, I have helped them understand their customer, steer their brand ID and update their app and website.
Executive Producer & Franchise Art Director - EA Games
Joining Electronic Arts in the mid 90's, I worked on 30+ games in many of EA's Worldwide Studios from Vancouver to Stockholm. I was privileged to work alongside many talented people from multidisciplinary backgrounds on a variety of genres. Favourite EA saying: 'Ask for forgiveness, not permission".
Business Group Leader - Digital Platform Solutions - Philips BV
Following the successful sale of Health & Parenting Ltd to Philips in 2017, I integrated my team and products into Philips. Reporting to Roy Jacobs (now CEO), I undertook a Digital Transformation Evangelist role to meet and support other apps and IoT product teams within the Philips Personal Health.
Life Drawing
Since university I've always enjoyed life drawing. When I get a chance I like to drop into evening classes, immersing myself in the tranquil space that allows me to focus on a single task. It’s an escape from digital screens, offering a space where I can reconnect with the tactile and immediate.
