What I offer
General growth marketing consulting
I have a couple small clients where I am helping them with the following tasks:
- Paid media optimization (social, search, video, display, affiliates)
- CRM
- Landing pages / CRO
Experiences
Head of Media @ Techstyle Fashion Group
Managing ~$100MM annual spend across digital and traditional media, executed by an internal team and supporting 4 brands (Fabletics, JustFab, Shoedazzle, FabKids). 6.5 year tenure.
Head of Online Media @ eHarmony
Managing all digital media spends and return for eHarmony, inclusive of search, social, email, affiliates, display and more. 4 year tenure.
Interim Head of Global Media @ BlueNile.com
Led the internal media team and agencies for 9+ months during a period of leadership change.
Interim Head of Media @ Lord & Taylor / LeTote
Managed the internal media team and agencies for the US's oldest retailer during a period of ownership change.
Interim Head of Global Media @ Funimation (division of Sony)
Led the internal team and agencies for 9+ months managing a multi-million dollar per month media spend during an executive leave, as well as leadership change.